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wp.org search vs our merit ranking: “company manager”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “company manager”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Admin Notices Manager shows at wp.org #8 but places #15 on merit, a gap of 7 places. Its 10K+ installs carry it up the search order; its 4.9★ average from 21 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing places #11 on merit, 4.9★ from 399 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Job Manager 70K+ · 4.4★ (237) wp.org #1 2 The Events Calendar 600K+ · 4.2★ (2463) wp.org #5 3 too low 3 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #4 ↓1 1 too low 4 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #3 ↑1 1 too high 5 M MAS Companies For WP Job Manager 1K+ · 4.9★ (8) wp.org #2 3 too high 6 Tracking Code Manager 90K+ · 4.1★ (58) wp.org #6 7 License Manager for WooCommerce 6K+ · 4.6★ (147) wp.org #9 2 too low 8 WCFM – Frontend Manager for WooCommerce 20K+ · 4.5★ (286) wp.org #12 ↑1 4 too low 9 Event Booking Manager for WooCommerce – Sell Tickets, Event Registration, RSVP & Event Calendar 7K+ · 4.5★ (167) wp.org #10 1 too low 10 Affiliates Manager 8K+ · 4.1★ (61) wp.org #7 3 too high 11 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #16 ↑5 5 too low 12 Checkout Field Editor for WooCommerce – Checkout Manager 20K+ · 4.9★ (165) wp.org #14 ↑1 2 too low 13 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #15 ↓3 2 too low 14 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #20 6 too low 15 Admin Notices Manager 10K+ · 4.9★ (21) wp.org #8 7 too high 16 Advanced Cron Manager – debug & control 30K+ · 4.7★ (39) wp.org #13 ↑1 3 too high 17 PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ · 4.7★ (143) wp.org #23 ↓6 6 too low 18 Ads.txt Manager 100K+ · 4.7★ (15) wp.org #11 7 too high 19 WP Inventory Manager 1K+ · 4.6★ (32) wp.org #18 1 too high 20 Event Tickets Manager for WooCommerce 1K+ · 4.7★ (32) wp.org #19 ↑1 1 too high 21 EU/UK VAT Validation Manager for WooCommerce 7K+ · 4.8★ (39) wp.org #21 ↓2 22 Software License Manager 900+ · 4.6★ (35) wp.org #24 ↓1 2 too low 23 WP All Import – Job Listing Import for WP Job Manager 2K+ · 5.0★ (2) wp.org #17 6 too high 24 VK Google Job Posting Manager 2K+ · 4.0★ (2) wp.org #22 ↑2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.