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wp.org search vs our merit ranking: “contact popover”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “contact popover”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hostinger Reach – AI-Powered Email Marketing for WordPress shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 1M+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Chat – Click To Chat App Button places #7 on merit, 4.9★ from 696 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Constant Contact Forms by MailMunch 2K+ · 4.2★ (49) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #2 3 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #3 ↓1 4 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #4 ↓1 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #8 ↑1 3 too low 6 MailMunch – Grow your Email List 5K+ · 4.7★ (241) wp.org #7 1 too low 7 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #11 ↓3 4 too low 8 HT Mega Addons for Elementor – Elementor Widgets & Template Builder 60K+ · 4.1★ (66) wp.org #6 ↓1 2 too high 9 EventPrime – Events Calendar, Bookings, Tickets & AI 7K+ · 4.4★ (85) wp.org #10 ↓4 1 too low 10 Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ · 4.8★ (150) wp.org #14 4 too low 11 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #15 4 too low 12 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #16 ↓3 4 too low 13 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #24 ↓1 11 too low 14 EU Withdrawal and Legal Guarantee Compliance 1K+ · 5.0★ (17) wp.org #12 ↓2 2 too high 15 Fluent Support – Helpdesk & Customer Support Ticket System 10K+ · 4.6★ (69) wp.org #21 ↑3 6 too low 16 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #19 ↓2 3 too low 17 FluentBoards – Project Management, Task Management, Goal Tracking, Kanban Board, and, Team Collaboration 6K+ · 5.0★ (25) wp.org #18 1 too low 18 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #5 ↓1 13 too high 19 AI 60K+ · 4.2★ (10) wp.org #9 10 too high 20 Magazine Blocks – Blog Designer, Magazine & Newspaper Website Builder, Page Builder with Posts Blocks, Post Grid 6K+ · 4.9★ (11) wp.org #22 ↓1 2 too low 21 Sobi Forms 100+ · 5.0★ (3) wp.org #23 ↓1 2 too low 22 Contact Popover — · 0.0★ (0) wp.org #13 ↓2 9 too high 23 HT Mega – Absolute Addons for WPBakery Page Builder 800+ · 0.0★ (0) wp.org #20 ↓1 3 too high 24 Alpha Fields – Advanced Fields & Integrations for Contact Form 7 — · 5.0★ (1) wp.org #17 ↓1 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.