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wp.org search vs our merit ranking: “control enter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “control enter”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Enter Addons – Ultimate Template Builder for Elementor shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Max Mega Menu places #10 on merit, 4.8★ from 883 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ · 4.7★ (143) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #4 ↑4 2 too low 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #5 ↓1 2 too low 4 PublishPress Blocks – Block Controls, Block Visibility, Block Permissions 20K+ · 4.7★ (204) wp.org #6 2 too low 5 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #11 ↑3 6 too low 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5211) wp.org #12 ↓1 6 too low 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #15 8 too low 8 Civic Cookie Control 2K+ · 3.9★ (7) wp.org #2 6 too high 9 VigIA – AI Visibility, Analytics & Control 2K+ · 5.0★ (19) wp.org #7 ↓2 2 too high 10 Max Mega Menu 300K+ · 4.8★ (883) wp.org #20 ↓2 10 too low 11 W WP Photo Album Plus 10K+ · 4.7★ (199) wp.org #16 ↑5 5 too low 12 Easy Updates Manager 300K+ · 4.8★ (726) wp.org #21 ↓2 9 too low 13 Image Quality Control | Still BE 400+ · 5.0★ (4) wp.org #3 10 too high 14 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #23 9 too low 15 A Admin Bar & Dashboard Access Control 3K+ · 4.7★ (18) wp.org #8 ↓1 7 too high 16 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #19 ↑5 3 too low 17 Conditional Blocks – Advanced Content Visibility Control for WordPress 2K+ · 4.9★ (15) wp.org #10 7 too high 18 WP Crontrol 300K+ · 4.4★ (167) wp.org #22 ↓2 4 too low 19 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #24 5 too low 20 WP Sitemap Control 400+ · 5.0★ (6) wp.org #14 ↓2 6 too high 21 Enter Addons – Ultimate Template Builder for Elementor 1K+ · 5.0★ (3) wp.org #9 12 too high 22 Agent Abilities for MCP – Connect Claude and ChatGPT with Permission Controls and Audit Log 800+ · 4.8★ (5) wp.org #17 5 too high 23 Lazy load videos and sticky control 80+ · 4.2★ (5) wp.org #13 10 too high 24 Cache control by Cacholong 500+ · 0.0★ (0) wp.org #18 ↓1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.