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← Rankings

wp.org search vs our merit ranking: “convert kit”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “convert kit”, we agree with wp.org on the top plugin, and our order differs from theirs on 18 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Gutena Kit – Gutenberg Blocks and Templates shows at wp.org #3 but places #20 on merit, a gap of 17 places. Its 1K+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #6 on merit, 4.9★ from 701 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ · 4.8★ (90) wp.org #1 2 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #5 3 too low 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #6 3 too low 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #8 4 too low 5 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (591) wp.org #11 6 too low 6 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #13 ↑1 7 too low 7 UiChemy – Convert Figma, Prompts and AI Builds to Elementor, Gutenberg and Bricks 8K+ · 5.0★ (15) wp.org #4 3 too high 8 Fonts Plugin | Google Fonts, Adobe Fonts & Upload Fonts 200K+ · 5.0★ (1221) wp.org #12 ↑1 4 too low 9 SEO Repair Kit – Spam Monitor, Meta Manager, Schema Manager, Internal Linking, SEO Content Monitoring, GSC Integration 2K+ · 5.0★ (6) wp.org #2 7 too high 10 Font Awesome 400K+ · 3.6★ (61) wp.org #7 3 too high 11 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #16 ↑1 5 too low 12 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #17 ↑1 5 too low 13 WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) wp.org #9 4 too high 14 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #18 ↑1 4 too low 15 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #20 ↑1 5 too low 16 OneClick Chat to Order 30K+ · 4.8★ (84) wp.org #15 ↑1 1 too high 17 weForms – Easy Drag & Drop Contact Form Builder For WordPress 10K+ · 4.5★ (111) wp.org #22 5 too low 18 YITH WooCommerce Catalog Mode 60K+ · 3.7★ (45) wp.org #14 ↑1 4 too high 19 YITH Request a Quote for WooCommerce 10K+ · 3.3★ (66) wp.org #24 5 too low 20 Gutena Kit – Gutenberg Blocks and Templates 1K+ · 4.0★ (1) wp.org #3 17 too high 21 Webtechtut09 Site Kit 30+ · 0.0★ (0) wp.org #10 11 too high 22 Quizably – Quiz Maker, Personality Quiz & Survey Builder 200+ · 5.0★ (2) wp.org #21 ↑3 1 too high 23 StoreHelper Kit – WooCommerce Bulk Edit, AI ALT Text & SEO Toolkit 10+ · 0.0★ (0) wp.org #19 ↑1 4 too high 24 YM Site Kit 30+ · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.