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wp.org search vs our merit ranking: “council”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “council”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CyberShield Checkout Script Monitor for WooCommerce shows at wp.org #18 but places #22 on merit, a gap of 4 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Omnibus — show the lowest price 10K+ · 4.1★ (51) wp.org #1 2 Document Embedder – let visitors read files without downloading 9K+ · 4.9★ (120) wp.org #4 2 too low 3 Document Viewer – let visitors view files right in the browser 2K+ · 4.7★ (52) wp.org #3 4 MMWW 200+ · 4.5★ (11) wp.org #10 ↑1 6 too low 5 GovernDocs Document Management – Agenda, Minutes, Meetings, Reports & more 100+ · 5.0★ (1) wp.org #2 3 too high 6 Document Engine – Document Library, PDF Viewer & Post to PDF 100+ · 5.0★ (2) wp.org #5 1 too high 7 Mairie Affiche Information — · 0.0★ (0) wp.org #7 8 EU2673 Withdrawal Button 10+ · 5.0★ (1) wp.org #6 2 too high 9 MatrixMap – Google Maps, OpenStreetMap, Store Locator & World Maps 200+ · 5.0★ (1) wp.org #8 ↑2 1 too high 10 Customs – EU Import Duty for WooCommerce 10+ · 5.0★ (1) wp.org #9 ↓1 1 too high 11 Widewalk – Accessibility Toolbar 200+ · 0.0★ (0) wp.org #12 ↑1 1 too low 12 Knights of Columbus – State — · 0.0★ (0) wp.org #14 2 too low 13 BoardScribe – Accessible Board Meeting Agendas and Minutes 30+ · 5.0★ (1) wp.org #11 ↓2 2 too high 14 Donation QR Block 10+ · 0.0★ (0) wp.org #15 1 too low 15 Unstoppable Voting, Polls & Elections 10+ · 0.0★ (0) wp.org #16 1 too low 16 Revisual – Event Communication for Google Calendar & Outlook 10+ · 5.0★ (1) wp.org #13 ↓1 3 too high 17 Sudwire Newsroom – Local News from Official Sources 10+ · 0.0★ (0) wp.org #19 2 too low 18 Omnisoul PDF Archive — · 0.0★ (0) wp.org #21 3 too low 19 Nigeria GeoData — · 5.0★ (1) wp.org #17 2 too high 20 TIP Protocol — · 0.0★ (0) wp.org #22 ↓2 2 too low 21 Mairie Réservation de Salles — · 0.0★ (0) wp.org #23 2 too low 22 CyberShield Checkout Script Monitor for WooCommerce — · 5.0★ (1) wp.org #18 4 too high 23 sigora Area Map — · 0.0★ (0) wp.org #24 1 too low 24 TerraSuite – Estate Agency Software, Property Listings and Map Search — · 5.0★ (1) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.