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wp.org search vs our merit ranking: “coupon button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “coupon button”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20. 9 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Power Coupons for WooCommerce shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #9 on merit, 4.8★ from 1539 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #1 2 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #6 ↓3 4 too low 3 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #15 12 too low 4 Coupon Creator 1K+ · 4.3★ (37) wp.org #4 5 Coupon & Discount Code Reveal Button 1K+ · 5.0★ (4) wp.org #2 3 too high 6 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #11 ↑1 5 too low 7 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #7 ↓1 8 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #20 12 too low 9 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #22 ↓5 13 too low 10 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #13 ↓6 3 too low 11 Advanced coupon for WooCommerce 800+ · 5.0★ (19) wp.org #12 ↑1 1 too low 12 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 50K+ · 5.0★ (23) wp.org #9 3 too high 13 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #10 3 too high 14 WPC Coupon Listing for WooCommerce 1K+ · 4.7★ (3) wp.org #3 ↑2 11 too high 15 PW WooCommerce Copy Coupon 1K+ · 5.0★ (10) wp.org #8 7 too high 16 Affiliate Coupons – Coupon Display Manager – Excellent Tool for Affiliate Marketers 1K+ · 4.5★ (36) wp.org #21 ↓2 5 too low 17 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #24 ↓3 7 too low 18 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #23 5 too low 19 Auto Coupons for WooCommerce 3K+ · 4.9★ (16) wp.org #14 5 too high 20 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #5 ↑6 15 too high 21 Coupon Plugin Lite 300+ · 4.8★ (4) wp.org #16 5 too high 22 Free Trial Coupon for WooCommerce Subscriptions 200+ · 5.0★ (4) wp.org #17 5 too high 23 Magic URL Coupon for WooCommerce 100+ · 5.0★ (2) wp.org #18 5 too high 24 Coupon URLs – Apply a Coupon from a Custom Link – for WooCommerce 100+ · 4.3★ (3) wp.org #19 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.