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wp.org search vs our merit ranking: “coupon code”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “coupon code”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Power Coupons for WooCommerce shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Affiliate Program Suite — SliceWP Affiliates places #11 on merit, 4.9★ from 111 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #1 ↑1 2 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #2 ↓1 3 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #3 4 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #6 ↓1 2 too low 5 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #13 8 too low 6 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #8 ↑3 2 too low 7 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #15 ↑3 8 too low 8 Coupon Shortcodes for WooCommerce 1K+ · 4.9★ (17) wp.org #5 ↓1 3 too high 9 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #11 ↓1 2 too low 10 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #9 ↓1 1 too high 11 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #20 ↑1 9 too low 12 Coupon Creator 1K+ · 4.3★ (37) wp.org #10 ↓1 2 too high 13 Advanced coupon for WooCommerce 800+ · 5.0★ (19) wp.org #14 1 too low 14 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #12 2 too high 15 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #19 4 too low 16 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #21 ↑2 5 too low 17 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #4 ↑3 13 too high 18 WPC Coupon Listing for WooCommerce 1K+ · 4.7★ (3) wp.org #7 ↓1 11 too high 19 QR Code Woocommerce 900+ · 5.0★ (5) wp.org #17 ↓1 2 too high 20 Attributes Coupon for WooCommerce 200+ · 5.0★ (12) wp.org #24 4 too low 21 Coupon & Discount Code Reveal Button 1K+ · 5.0★ (4) wp.org #16 ↓1 5 too high 22 Coupon Plugin Lite 300+ · 4.8★ (4) wp.org #18 ↓1 4 too high 23 Free Trial Coupon for WooCommerce Subscriptions 200+ · 5.0★ (4) wp.org #23 24 Magic URL Coupon for WooCommerce 100+ · 5.0★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.