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wp.org search vs our merit ranking: “cross site”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cross site”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Basic Security: Prevent Cross Site Scripting shows at wp.org #2 but places #20 on merit, a gap of 18 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Encryption: Easy HTTPS / SSL & Free SSL certificate, HTTPS redirect places #10 on merit, 4.9★ from 1146 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Reviews 60K+ · 4.9★ (376) wp.org #1 2 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #3 ↓1 1 too low 3 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #4 1 too low 4 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #5 1 too low 5 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #7 ↑5 2 too low 6 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #6 7 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #8 ↓1 1 too low 8 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #11 ↓1 3 too low 9 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #16 ↑1 7 too low 10 WP Encryption: Easy HTTPS / SSL & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1146) wp.org #22 ↓2 12 too low 11 Related Products – Create Upsells, Cross-sells, and Product Recommendations for WooCommerce 10K+ · 4.6★ (82) wp.org #13 ↓1 2 too low 12 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #20 ↑4 8 too low 13 Multiple Domain Mapping on Single Site 6K+ · 4.6★ (48) wp.org #12 1 too high 14 SureFeedback Client Site 5K+ · 4.0★ (39) wp.org #9 ↓1 5 too high 15 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #14 ↓1 1 too high 16 Metricool – Social media and site statistics 90K+ · 4.4★ (23) wp.org #10 ↓1 6 too high 17 WP Force SSL & HTTPS SSL Redirect 80K+ · 4.7★ (179) wp.org #21 ↓2 4 too low 18 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #19 1 too low 19 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #18 ↓2 1 too high 20 Basic Security: Prevent Cross Site Scripting 200+ · 5.0★ (1) wp.org #2 ↑1 18 too high 21 UWH Site Migrator – WP Migration, Backup & Restore 300+ · 5.0★ (4) wp.org #23 2 too low 22 Live Copy Paste for Elementor – Cross Domain Copy Paste & Page Duplicator 6K+ · 4.3★ (3) wp.org #24 ↓3 2 too low 23 Global Site Tag Tracking 1K+ · 3.0★ (2) wp.org #15 ↓1 8 too high 24 Cross Domain Tracker for AffiliateWP 200+ · 3.0★ (2) wp.org #17 ↓2 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.