Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “custom account page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom account page”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Customize My Account Page shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smash Balloon Social Post Feed – Simple Social Feeds for WordPress places #6 on merit, 4.7★ from 1,511 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #2 3 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #3 ↑2 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #4 ↓1 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #5 ↓1 6 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1,511) wp.org #11 ↑5 wp.org ranks it 5 places below merit 7 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1,920) wp.org #9 ↑2 wp.org ranks it 2 places below merit 8 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1,077) wp.org #12 wp.org ranks it 4 places below merit 9 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #8 ↑1 wp.org ranks it 1 place above merit 10 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #13 ↑6 wp.org ranks it 3 places below merit 11 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #15 ↓2 wp.org ranks it 4 places below merit 12 Page Builder by SiteOrigin 400K+ · 4.8★ (1,005) wp.org #17 ↑1 wp.org ranks it 5 places below merit 13 Admin Custom Login 10K+ · 4.6★ (388) wp.org #16 ↑1 wp.org ranks it 3 places below merit 14 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #22 ↑2 wp.org ranks it 8 places below merit 15 SysBasics Customize My Account for WooCommerce – Live My Account Customizer 7K+ · 4.2★ (33) wp.org #7 wp.org ranks it 8 places above merit 16 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #23 ↓3 wp.org ranks it 7 places below merit 17 WP Frontend Delete Account 4K+ · 4.6★ (27) wp.org #10 wp.org ranks it 7 places above merit 18 Custom Order Status Manager for WooCommerce 30K+ · 4.7★ (117) wp.org #21 ↑1 wp.org ranks it 3 places below merit 19 Skyboot Custom Icons for Elementor – Elementor Icons library – 14300+ Icons 200K+ · 5.0★ (22) wp.org #14 ↓6 wp.org ranks it 5 places above merit 20 Custom Thank You Page for WooCommerce 2K+ · 5.0★ (7) wp.org #20 ↑1 21 My Account Page Lite for Divi 100+ · 5.0★ (6) wp.org #24 wp.org ranks it 3 places below merit 22 Belaka – Block User Account 1K+ · 4.3★ (7) wp.org #19 ↓5 wp.org ranks it 3 places above merit 23 Custom Fields Account Registration For Woocommerce 700+ · 3.7★ (6) wp.org #18 ↓3 wp.org ranks it 5 places above merit 24 Customize My Account Page 500+ · 5.0★ (1) wp.org #6 wp.org ranks it 18 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.