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wp.org search vs our merit ranking: “custom css & js”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom css & js”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FAZ Cookie Manager shows at wp.org #8 but places #14 on merit, a gap of 6 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 31 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Quads Ads Manager for Google AdSense places #8 on merit, 4.9★ from 1,087 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #1 2 W3 Total Cache 900K+ · 4.4★ (5,420) wp.org #3 wp.org ranks it 1 place below merit 3 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1,488) wp.org #4 wp.org ranks it 1 place below merit 4 AMP WP – Google AMP For WordPress 600+ · 4.5★ (55) wp.org #2 wp.org ranks it 2 places above merit 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #5 6 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #6 7 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #10 wp.org ranks it 3 places below merit 8 Quads Ads Manager for Google AdSense 20K+ · 4.9★ (1,087) wp.org #14 wp.org ranks it 6 places below merit 9 iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more 200K+ · 4.7★ (398) wp.org #11 wp.org ranks it 2 places below merit 10 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #9 wp.org ranks it 1 place above merit 11 Custom Layouts – Post + Product grids made easy 3K+ · 5.0★ (25) wp.org #7 wp.org ranks it 4 places above merit 12 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #15 wp.org ranks it 3 places below merit 13 Fast Velocity Minify 30K+ · 4.6★ (195) wp.org #13 14 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #8 wp.org ranks it 6 places above merit 15 WP Recipe Maker 50K+ · 5.0★ (358) wp.org #17 wp.org ranks it 2 places below merit 16 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #12 wp.org ranks it 4 places above merit 17 EmbedPress 100K+ · 4.8★ (308) wp.org #18 wp.org ranks it 1 place below merit 18 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #24 wp.org ranks it 6 places below merit 19 NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ · 4.3★ (311) wp.org #20 wp.org ranks it 1 place below merit 20 Analytics Insights – Google Analytics Dashboard for WordPress 10K+ · 4.6★ (34) wp.org #16 wp.org ranks it 4 places above merit 21 Smart Grid-Layout Design for Contact Form 7 10K+ · 4.5★ (72) wp.org #22 wp.org ranks it 1 place below merit 22 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #23 wp.org ranks it 1 place below merit 23 Genesis Blocks 40K+ · 3.7★ (24) wp.org #19 wp.org ranks it 4 places above merit 24 LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ · 4.6★ (9) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.