wp.org search vs our merit ranking: “customize woo”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “customize woo”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Pay with Vipps and MobilePay for WooCommerce shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 4.8★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Checkout Field Editor (Checkout Manager) for WooCommerce places #11 on merit, 4.9★ from 1056 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.
WooCommerce 7M+ · 4.5★ (4833)
wp.org #1 2 
Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132)
wp.org #2 3 
Advanced Woo Search – Product Search for WooCommerce 60K+ · 4.8★ (248)
wp.org #3 4 
Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680)
wp.org #6 2 too low 5 
Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355)
wp.org #5 6 
Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ · 5.0★ (64)
wp.org #4 2 too high 7 
Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626)
wp.org #7 ↑1 8 
ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212)
wp.org #8 ↓1 9 
Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528)
wp.org #12 ↑3 3 too low 10 
Product Filter for WooCommerce by WBW 50K+ · 4.8★ (325)
wp.org #14 4 too low 11 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056)
wp.org #16 ↓5 5 too low 12 
WPify Woo – Withdrawal, CRN/VAT, QR payments, Heureka and more for WooCommerce 5K+ · 4.9★ (49)
wp.org #10 2 too high 13 
Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216)
wp.org #17 ↑4 4 too low 14 
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ · 4.6★ (51)
wp.org #11 ↑1 3 too high 15 
Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105)
wp.org #15 ↑1 16 
Product Table for WooCommerce 5K+ · 4.8★ (295)
wp.org #20 4 too low 17 
StoreCustomizer – A plugin to Customize all WooCommerce Pages 20K+ · 4.8★ (127)
wp.org #18 ↓1 1 too low 18 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) thin reviews
wp.org #9 9 too high 19 
Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) thin reviews
wp.org #13 6 too high 20 
Faview – Virtual Reviews for WooCommerce 6K+ · 4.6★ (54)
wp.org #19 ↓1 1 too high 21 
Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58)
wp.org #22 1 too low 22 
WPC Smart Wishlist for WooCommerce 100K+ · 4.8★ (34)
wp.org #24 2 too low 23 
Thanko Thank You Page Customizer for WooCommerce 3K+ · 4.5★ (37)
wp.org #23 24 
iNext Woo Pincode Checker 600+ · 4.2★ (13) thin reviews
wp.org #21 ↓2 3 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.