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wp.org search vs our merit ranking: “datalayer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “datalayer”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ArrayCodes Datalayer for WooCommerce FREE shows at wp.org #2 but places #12 on merit, a gap of 10 places. Its 600+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Metronet Tag Manager 20K+ · 4.8★ (8) wp.org #1 2 Make Column Clickable for Elementor 100K+ · 4.9★ (53) wp.org #3 1 too low 3 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #5 ↓1 2 too low 4 GTM Kit – Google Tag Manager & GA4 integration 30K+ · 4.8★ (20) wp.org #6 2 too low 5 Thank You Page for WooCommerce 10K+ · 5.0★ (43) wp.org #10 5 too low 6 Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ · 5.0★ (8) wp.org #7 ↑1 1 too low 7 TrueAna – True Analytics Dashboard 1K+ · 5.0★ (30) wp.org #18 ↓1 11 too low 8 Kansleri Cookie Consent 1K+ · 5.0★ (7) wp.org #11 ↑1 3 too low 9 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #15 ↓1 6 too low 10 Leo Product Recommendations: Upsell Popup, Frequently Bought Together & Cart Drawer for WooCommerce 400+ · 5.0★ (12) wp.org #12 ↓1 2 too low 11 Wp Tracking Codes 800+ · 5.0★ (4) wp.org #8 ↓1 3 too high 12 ArrayCodes Datalayer for WooCommerce FREE 600+ · 0.0★ (0) wp.org #2 10 too high 13 DataLayer for GTM and Matomo 80+ · 0.0★ (0) wp.org #4 ↑1 9 too high 14 AR for WordPress 300+ · 4.6★ (10) wp.org #16 ↓1 2 too low 15 Merchant Center Reviews for WooCommerce 800+ · 5.0★ (3) wp.org #9 6 too high 16 WP Eventbrite Embedded Checkout – Ticket Checkout Block, Popup & Elementor Widget 700+ · 4.8★ (4) wp.org #20 4 too low 17 AR for WooCommerce 60+ · 5.0★ (5) wp.org #23 6 too low 18 GDPR Compliance & Cookie Consent 4K+ · 2.7★ (10) wp.org #17 1 too high 19 HTML Editor for Contact Form 7 1K+ · 5.0★ (2) wp.org #13 6 too high 20 Datalayer Tracking via DATA Reshape for WooCommerce 20+ · 0.0★ (0) wp.org #14 ↑2 6 too high 21 ServerTrack – Server-Side Tracking & Tagging for WooCommerce 20+ · 0.0★ (0) wp.org #22 ↓2 1 too low 22 410Gone Consent Manager for Google Consent Mode and GTM 40+ · 5.0★ (1) wp.org #21 ↓1 1 too high 23 Vagizov Metrika Loader 40+ · 5.0★ (1) wp.org #24 ↓3 1 too low 24 Matomo Site Kit 30+ · 5.0★ (1) wp.org #19 ↓1 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.