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wp.org search vs our merit ranking: “deliveries”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “deliveries”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPC Estimated Delivery Date for WooCommerce shows at wp.org #14 but places #22 on merit, a gap of 8 places. Its 10K+ installs carry it up the search order; its 4.0★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 3 WooCommerce 7M+ · 4.5★ (4833) wp.org #3 4 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #4 ↑3 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 6 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #7 ↓1 1 too low 7 Print Invoice & Delivery Notes for WooCommerce 30K+ · 4.4★ (140) wp.org #6 ↓2 1 too high 8 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #9 1 too low 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #10 1 too low 10 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #8 2 too high 11 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #12 ↑6 1 too low 12 Delivery & Pickup Date Time for WooCommerce 5K+ · 4.9★ (282) wp.org #13 ↓1 1 too low 13 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #17 ↓2 4 too low 14 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #19 ↓2 5 too low 15 Order Delivery Date for WooCommerce 10K+ · 4.3★ (61) wp.org #11 4 too high 16 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #24 ↓1 8 too low 17 Breeze Cache 300K+ · 3.6★ (133) wp.org #18 ↑1 1 too low 18 Chwazi – Delivery & Pickup Scheduling for WooCommerce 500+ · 5.0★ (30) wp.org #21 ↑1 3 too low 19 Order Delivery Date And Time 1K+ · 4.6★ (19) wp.org #15 ↓1 4 too high 20 Estimated Delivery for WooCommerce 1K+ · 5.0★ (13) wp.org #16 4 too high 21 Local Delivery Drivers for WooCommerce 800+ · 4.3★ (18) wp.org #22 ↑2 1 too low 22 WPC Estimated Delivery Date for WooCommerce 10K+ · 4.0★ (9) wp.org #14 ↓1 8 too high 23 Product Delivery Date for WooCommerce – Lite 1K+ · 4.1★ (13) wp.org #23 24 BOX NOW Delivery 6K+ · 2.4★ (16) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.