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wp.org search vs our merit ranking: “developer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “developer”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Developer Debug Tools shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups places #12 on merit, 4.8★ from 2470 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #3 ↓1 1 too low 3 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #2 ↑1 1 too high 4 The Events Calendar 600K+ · 4.2★ (2462) wp.org #4 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #5 ↑1 6 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #6 ↓1 7 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #7 ↑1 8 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #8 ↑1 9 Query Monitor 200K+ · 4.9★ (470) wp.org #9 ↓6 10 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #10 ↑2 11 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #13 2 too low 12 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #18 6 too low 13 BuddyPress 90K+ · 4.1★ (375) wp.org #11 ↑1 2 too high 14 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #17 3 too low 15 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #16 1 too low 16 WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps 10K+ · 4.9★ (88) wp.org #14 2 too high 17 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #21 ↓6 4 too low 18 Meta Box – A Framework for Dynamic Websites 500K+ · 4.8★ (165) wp.org #15 ↑1 3 too high 19 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #19 20 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #22 2 too low 21 SVG Support 1M+ · 4.8★ (356) wp.org #24 3 too low 22 Debug Log Manager – Conveniently Monitor and Inspect Errors 10K+ · 5.0★ (25) wp.org #23 ↓2 1 too low 23 Developer Debug Tools 100+ · 5.0★ (4) wp.org #12 ↑2 11 too high 24 Developer Debug Mode 50+ · 5.0★ (1) wp.org #20 ↓4 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.