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wp.org search vs our merit ranking: “dfp”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dfp”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ads.txt shows at wp.org #14 but places #21 on merit, a gap of 7 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #1 ↑1 2 Head, Footer and Post Injections 200K+ · 4.9★ (735) wp.org #2 ↓1 3 Quads Ads Manager for Google AdSense 20K+ · 4.9★ (1087) wp.org #3 4 AdRotate Banner Manager 20K+ · 4.3★ (655) wp.org #4 5 WP AdCenter – Ad Manager & Adsense Ads 900+ · 4.5★ (10) wp.org #7 2 too low 6 Admiral Adblock Analytics 300+ · 3.5★ (12) wp.org #6 7 AdRedux – Insert Ads & Analytics Codes 100+ · 5.0★ (3) wp.org #13 6 too low 8 DFP Ad Manager 100+ · 4.8★ (4) wp.org #16 8 too low 9 Advanced Ads for WPBakery Page Builder 1K+ · 5.0★ (1) wp.org #5 4 too high 10 A Ad Code Manager 40+ · 0.0★ (0) wp.org #8 2 too high 11 FWD Video Player 10+ · 0.0★ (0) wp.org #9 2 too high 12 Video Share VOD – Turnkey Video Site Builder Script 60+ · 2.3★ (12) wp.org #11 1 too high 13 AdGhost Lite – Ad Inserter for Google Ad Manager — · 0.0★ (0) wp.org #10 3 too high 14 GeoEdge Ad Security — · 0.0★ (0) wp.org #15 1 too low 15 A Adbusters 300+ · 0.0★ (0) wp.org #17 2 too low 16 EZDFP WORDPRESS PLUGIN — · 0.0★ (0) wp.org #18 2 too low 17 D Double Click — · 0.0★ (0) wp.org #19 2 too low 18 Simple GAM 10+ · 4.0★ (1) wp.org #12 6 too high 19 Push Down Banners 10+ · 0.0★ (0) wp.org #21 2 too low 20 Expandable Banners 10+ · 5.0★ (1) wp.org #20 21 Ads.txt 100+ · 5.0★ (1) wp.org #14 7 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.