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wp.org search vs our merit ranking: “directors”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “directors”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hello Bar Popup Builder shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 3K+ installs carry it up the search order; its 1.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment places #6 on merit, 4.8★ from 76 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Translate WordPress with Weglot 2.0 – Multilingual AI Translation 50K+ · 4.8★ (1940) wp.org #2 1 too low 2 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #5 ↑4 3 too low 3 Crisp – Live Chat and AI Chatbot 10K+ · 4.6★ (73) wp.org #4 ↓1 1 too low 4 WPZOOM Addons for Elementor – Starter Templates & Widgets 20K+ · 5.0★ (2) wp.org #1 3 too high 5 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #10 5 too low 6 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #13 ↑2 7 too low 7 Trinity Audio – Text to Speech AI audio player to convert content into audio 2K+ · 4.0★ (25) wp.org #6 ↓1 1 too high 8 Document Viewer – let visitors view files right in the browser 2K+ · 4.7★ (52) wp.org #12 4 too low 9 Donorbox – Free Recurring Donation Plugin and Fundraising Platform 8K+ · 4.8★ (34) wp.org #11 2 too low 10 Membee Login 400+ · 3.4★ (5) wp.org #3 ↑1 7 too high 11 AfterShip Returns – automated return, exchange, and refund management for WooCommerce 100+ · 4.7★ (15) wp.org #21 ↓1 10 too low 12 MAS Videos 1K+ · 3.0★ (7) wp.org #9 ↓1 3 too high 13 Nonprofit Board Management 100+ · 3.7★ (3) wp.org #8 ↓2 5 too high 14 Flywire for WooCommerce 100+ · 5.0★ (1) wp.org #7 7 too high 15 Reference Manager for WordPress with Footnotes, Citations, Bibliographies, Tooltips and Glossary 60+ · 5.0★ (2) wp.org #19 ↓1 4 too low 16 ClearPost – AI Auto Blogging & SEO Agent 80+ · 4.5★ (4) wp.org #23 7 too low 17 MIS-Tech Team Directory – Staff Directory, Team Members & Employee Profile Plugin — · 5.0★ (2) wp.org #24 ↓2 7 too low 18 Business Staff 20+ · 0.0★ (0) wp.org #17 1 too high 19 Praise Director — · 0.0★ (0) wp.org #18 1 too high 20 Funraise Giving Form 300+ · 5.0★ (1) wp.org #14 ↓1 6 too high 21 Amplitude – Analytics, Session Replay, A/B testing and CDP for your website 700+ · 5.0★ (1) wp.org #15 ↓1 6 too high 22 Tenvow Movie Review & Rating — · 0.0★ (0) wp.org #20 ↓1 2 too high 23 Capturly 100+ · 5.0★ (1) wp.org #22 ↓1 1 too high 24 Hello Bar Popup Builder 3K+ · 1.6★ (7) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.