wp.org search vs our merit ranking: “discount code button”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “discount code button”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 5K+ installs carry it up the search order; its 4.2★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #11 on merit, 4.9★ from 701 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.
Discount Rules for WooCommerce 100K+ · 4.9★ (1395)
wp.org #1 2 
Discount Rules and Dynamic Pricing for WooCommerce 9K+ · 4.7★ (248)
wp.org #3 ↑3 1 too low 3 
Advanced Dynamic Pricing and Discount Rules for WooCommerce 20K+ · 4.7★ (123)
wp.org #5 ↓1 2 too low 4 
Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52)
wp.org #4 ↓2 5 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #10 ↓2 5 too low 6 
Finale Lite – Sales Countdown Timer & Discount for WooCommerce 3K+ · 4.7★ (151)
wp.org #6 ↓1 7 
Like Button Rating ♥ LikeBtn 3K+ · 4.4★ (273)
wp.org #8 ↓1 1 too low 8 
Payment Gateway Based Fees and Discounts for WooCommerce 30K+ · 4.7★ (58)
wp.org #7 ↑2 1 too high 9 
YayPricing – WooCommerce Dynamic Pricing & Discounts 3K+ · 5.0★ (72)
wp.org #9 ↑4 10 
Coupon & Discount Code Reveal Button 1K+ · 5.0★ (4) thin reviews
wp.org #2 ↑1 8 too high 11 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #17 ↑7 6 too low 12 
Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270)
wp.org #14 ↑6 2 too low 13 
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445)
wp.org #16 ↑2 3 too low 14 
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514)
wp.org #20 ↑3 6 too low 15 
Customer Reviews for WooCommerce 80K+ · 4.8★ (1539)
wp.org #22 ↓3 7 too low 16 
Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626)
wp.org #21 5 too low 17 
Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132)
wp.org #23 ↓1 6 too low 18 
Request a Quote for WooCommerce – Get a Quote Button 6K+ · 5.0★ (25)
wp.org #11 ↓1 7 too high 19 
Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189)
wp.org #24 ↓10 5 too low 20 
WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237)
wp.org #15 5 too high 21 
Easy PayPal & Stripe Buy Now Button 10K+ · 4.5★ (24) thin reviews
wp.org #18 ↓3 3 too high 22 Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO 5K+ · 4.2★ (9) thin reviews
wp.org #12 ↓1 10 too high 23 
Sticky Buttons – Floating Buttons Builder 10K+ · 3.7★ (6) thin reviews
wp.org #13 ↓1 10 too high 24 
Custom Code 100+ · 4.0★ (4) thin reviews
wp.org #19 5 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.