Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “display header”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “display header”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Header Footer Builder for Elementor shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) places #12 on merit, 4.9★ from 1199 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #2 1 too low 2 W WP Display Header 7K+ · 4.5★ (27) wp.org #1 1 too high 3 Header Footer Code Manager 600K+ · 4.9★ (309) wp.org #3 4 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #5 1 too low 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #7 ↑2 2 too low 6 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #4 2 too high 7 Sticky Menu & Sticky Header 90K+ · 4.7★ (763) wp.org #9 ↓2 2 too low 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #10 ↑3 2 too low 9 Head, Footer and Post Injections 200K+ · 4.9★ (735) wp.org #12 ↓2 3 too low 10 U Unique Headers 10K+ · 4.9★ (160) wp.org #11 1 too low 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #15 ↑2 4 too low 12 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1199) wp.org #20 ↓5 8 too low 13 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #17 4 too low 14 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #8 6 too high 15 Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ · 4.5★ (221) wp.org #16 ↑5 1 too low 16 Display Post Types – Post Grid, post list and post sliders 8K+ · 5.0★ (26) wp.org #13 ↓1 3 too high 17 Header Footer Builder for Elementor 30K+ · 5.0★ (5) wp.org #6 11 too high 18 Conditionally display featured image on singular posts and pages 30K+ · 4.8★ (38) wp.org #21 ↓2 3 too low 19 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #19 ↓5 20 Product Sort and Display for WooCommerce 2K+ · 3.1★ (45) wp.org #24 ↓1 4 too low 21 D Display HTML Sitemap 1K+ · 4.0★ (4) wp.org #14 ↑2 7 too high 22 A Add Custom Header Images 400+ · 4.7★ (3) wp.org #18 4 too high 23 Header Footer Custom Html 1K+ · 3.0★ (2) wp.org #22 ↓2 1 too high 24 Header Promo – grab attention with a top bar announcement 400+ · 4.0★ (2) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.