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wp.org search vs our merit ranking: “domain name redirection”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “domain name redirection”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Pronamic Domain Mapping shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 80+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ad Inserter – Ad Manager & AdSense Ads places #12 on merit, 4.9★ from 2433 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Redirection 2M+ · 4.4★ (704) wp.org #1 2 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #2 ↑1 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #4 1 too low 4 IP2Location Redirection 7K+ · 4.3★ (43) wp.org #3 ↓1 1 too high 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #9 4 too low 6 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #8 ↓2 2 too low 7 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #12 ↑1 5 too low 8 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #5 3 too high 9 Simple Membership 40K+ · 4.6★ (476) wp.org #13 ↑5 4 too low 10 Domain Mapping System | Create Microsites with Multiple Alias Domains (multisite optional) 2K+ · 4.5★ (56) wp.org #7 ↑1 3 too high 11 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #16 ↓5 5 too low 12 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #20 ↑4 8 too low 13 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #10 3 too high 14 Loginizer 1M+ · 4.8★ (1033) wp.org #18 ↑2 4 too low 15 SSL Zen — SSL Certificate Installer & HTTPS Redirects 9K+ · 4.9★ (665) wp.org #24 9 too low 16 All In One Redirection 1K+ · 4.4★ (11) wp.org #6 ↑1 10 too high 17 Enable Media Replace 600K+ · 4.4★ (302) wp.org #19 ↑3 2 too low 18 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #23 5 too low 19 Payment Gateway for Redsys & WooCommerce Lite 20K+ · 4.9★ (87) wp.org #22 ↑1 3 too low 20 Specific Content For Mobile – Customize the mobile version without redirections 4K+ · 4.8★ (31) wp.org #14 ↑1 6 too high 21 301 Redirects & 404 Error Log 30K+ · 4.6★ (28) wp.org #17 ↑2 4 too high 22 Extensions For CF7 (Contact form 7 Database, Conditional Fields and Redirection) 5K+ · 4.9★ (8) wp.org #15 ↑1 7 too high 23 LWS Hide Login 20K+ · 4.7★ (12) wp.org #21 2 too high 24 Pronamic Domain Mapping 80+ · 5.0★ (1) wp.org #11 ↑1 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.