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wp.org search vs our merit ranking: “dropdown link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dropdown link”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

T

Ranked above its merit

Taxonomy Dropdown Widget shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 4.7★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #10 on merit, 4.8★ from 8710 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Broken Link Checker 500K+ · 3.8★ (605) wp.org #1 2 Country State City Dropdown CF7 5K+ · 4.9★ (30) wp.org #2 3 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #6 3 too low 4 Link Whisper Free 30K+ · 4.2★ (151) wp.org #4 5 D Dropdown Multisite Selector 900+ · 5.0★ (19) wp.org #3 2 too high 6 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (537) wp.org #9 3 too low 7 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #10 3 too low 8 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #12 4 too low 9 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #7 2 too high 10 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #16 6 too low 11 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #11 12 Navigation menu as Dropdown Widget 2K+ · 5.0★ (10) wp.org #5 7 too high 13 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #20 7 too low 14 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #19 5 too low 15 WP Store Locator 40K+ · 4.8★ (312) wp.org #18 3 too low 16 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #24 8 too low 17 Max Mega Menu 300K+ · 4.8★ (882) wp.org #22 5 too low 18 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #21 3 too low 19 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #17 2 too high 20 Easy Affiliate Links 6K+ · 4.2★ (34) wp.org #13 7 too high 21 T Taxonomy Dropdown Widget 1K+ · 4.7★ (9) wp.org #8 13 too high 22 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #15 7 too high 23 Lasso Lite – Affiliate Link Manager, URL Shortener & Link Tracking 4K+ · 3.1★ (47) wp.org #23 24 Dead Link Checker – SEO and 404 error Fix 90+ · 5.0★ (1) wp.org #14 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.