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wp.org search vs our merit ranking: “e ecommerce”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “e ecommerce”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 7 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

eCommerce Companion shows at wp.org #3 but places #17 on merit, a gap of 14 places. Its 6K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg places #7 on merit, 4.9★ from 4755 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #1 2 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (591) wp.org #2 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #4 1 too low 4 eCommerce Product Catalog 7K+ · 4.7★ (270) wp.org #5 ↓2 1 too low 5 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #11 ↓1 6 too low 6 Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ · 4.5★ (228) wp.org #7 ↑2 1 too low 7 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #19 12 too low 8 FluentCart A New Era of eCommerce – Faster, Lighter, and Simpler 9K+ · 4.5★ (46) wp.org #10 ↑1 2 too low 9 WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256) wp.org #21 12 too low 10 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #20 ↓1 10 too low 11 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #13 2 too low 12 BjornTech Swish for WooCommerce 2K+ · 4.6★ (20) wp.org #16 4 too low 13 Kargo Takip, WooCommerce & Dokan Kargo Takip, SMS ve E-posta 2K+ · 4.9★ (39) wp.org #18 ↑1 5 too low 14 Enhanced Ecommerce Google Analytics for WooCommerce 1K+ · 5.0★ (6) wp.org #9 5 too high 15 DHL eCommerce (Benelux) for WooCommerce 2K+ · 5.0★ (2) wp.org #6 9 too high 16 Ibtana – Ecommerce Product Addons 5K+ · 5.0★ (4) wp.org #8 ↓2 8 too high 17 eCommerce Companion 6K+ · 5.0★ (1) wp.org #3 ↑2 14 too high 18 DHL eCommerce (Poland) dla WooCommerce 300+ · 5.0★ (4) wp.org #14 4 too high 19 Ecommerce Fabrick 1K+ · 3.8★ (9) wp.org #15 4 too high 20 eCommerce Shipping Dashboard by UPS for WooCommerce 1K+ · 3.5★ (6) wp.org #12 8 too high 21 Furgonetka.pl: Przesyłki & Narzędzia e-commerce 7K+ · 2.9★ (14) wp.org #17 4 too high 22 Verge3D Publishing and E-Commerce 400+ · 4.0★ (4) wp.org #24 2 too low 23 Flexible Wishlist for WooCommerce – Ecommerce Wishlist & Save for later 700+ · 4.4★ (5) wp.org #22 1 too high 24 Memberships and User Profiles for WooCommerce – ProfileGrid WooCommerce Integration 300+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.