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wp.org search vs our merit ranking: “earn money online”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “earn money online”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Money Space shows at wp.org #3 but places #20 on merit, a gap of 17 places. Its 70+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ad Inserter – Ad Manager & AdSense Ads places #4 on merit, 4.9★ from 2,433 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #1 2 WooCommerce PayPal Payments 800K+ · 2.9★ (588) wp.org #2 3 Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) wp.org #7 ↓1 wp.org ranks it 4 places below merit 4 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #9 ↑1 wp.org ranks it 5 places below merit 5 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #5 6 RestroPress – Online Food Ordering System 1K+ · 4.4★ (102) wp.org #6 7 TrustedSite 10K+ · 4.2★ (26) wp.org #4 wp.org ranks it 3 places above merit 8 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #12 ↑3 wp.org ranks it 4 places below merit 9 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #11 ↓2 wp.org ranks it 2 places below merit 10 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #14 wp.org ranks it 4 places below merit 11 WP ULike – Like Buttons, Voting & Engagement Analytics 60K+ · 4.8★ (283) wp.org #15 ↓3 wp.org ranks it 4 places below merit 12 Affiliate Coupons – Coupon Display Manager – Excellent Tool for Affiliate Marketers 1K+ · 4.5★ (36) wp.org #8 ↓1 wp.org ranks it 4 places above merit 13 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #13 ↓2 14 Simple Business Directory – AI Powered 200+ · 4.9★ (62) wp.org #16 ↓3 wp.org ranks it 2 places below merit 15 Points and Rewards for WooCommerce – Create Loyalty Programs, Reward Customer Purchases, Referral Points, User Badges, and Gamification 6K+ · 4.5★ (181) wp.org #19 wp.org ranks it 4 places below merit 16 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #20 ↑1 wp.org ranks it 4 places below merit 17 Wallet System for WooCommerce – Digital Wallet, Buy Now Pay Later (BNPL), Instant Cashback, Referral program, Partial & Subscription Payments 1K+ · 4.9★ (65) wp.org #17 ↑1 18 Knit Pay – Cashfree, Instamojo, Razorpay, PayPal and more 2K+ · 4.9★ (100) wp.org #22 ↓2 wp.org ranks it 4 places below merit 19 Featured Products First for WooCommerce 1K+ · 4.0★ (18) wp.org #18 wp.org ranks it 1 place above merit 20 Money Space 70+ · 5.0★ (1) wp.org #3 wp.org ranks it 17 places above merit 21 AI Powered Marketing 50K+ · 2.7★ (29) wp.org #24 ↓2 wp.org ranks it 3 places below merit 22 Website Monetization by MageNet 20K+ · 2.9★ (7) wp.org #10 ↓2 wp.org ranks it 12 places above merit 23 AdFlow – Ad Inserter & Ad Manager: AdSense, Banner Ads & ads.txt 2K+ · 5.0★ (3) wp.org #21 ↓4 wp.org ranks it 2 places above merit 24 Website Article Monetization By MageNet 10K+ · 0.0★ (0) wp.org #23 ↓4 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.