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wp.org search vs our merit ranking: “echo sign”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “echo sign”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Secure Login – Google One Tap & Sign-In shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Team Members – A WordPress Team Plugin with Gallery, Grid, Carousel, Slider, Table, List, and More places #11 on merit, 4.7★ from 91 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Login History 10K+ · 4.6★ (29) wp.org #2 1 too low 2 EchoRewards – Refer a Friend Rewards Program for WooCommerce 300+ · 3.9★ (8) wp.org #1 1 too high 3 reCaptcha by BestWebSoft 100K+ · 3.9★ (391) wp.org #8 ↓1 5 too low 4 FlexMeeting – Webinar & Meeting Plugin for Jitsi Meet 1K+ · 4.5★ (38) wp.org #5 1 too low 5 G Google Tag Manager 10K+ · 4.2★ (10) wp.org #3 2 too high 6 CartBounty – Save and recover abandoned carts for WooCommerce 10K+ · 4.8★ (84) wp.org #10 4 too low 7 iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more 200K+ · 4.7★ (397) wp.org #15 8 too low 8 MPL-Publisher — Ebook & Audiobook Creator 700+ · 4.9★ (46) wp.org #11 3 too low 9 Advanced Forms for ACF 3K+ · 5.0★ (41) wp.org #13 4 too low 10 Forms for Mailchimp by Optin Cat – Grow Your MailChimp List 2K+ · 4.4★ (77) wp.org #16 6 too low 11 Team Members – A WordPress Team Plugin with Gallery, Grid, Carousel, Slider, Table, List, and More 2K+ · 4.7★ (91) wp.org #22 11 too low 12 Corner Ad 300+ · 4.7★ (32) wp.org #17 5 too low 13 Custom Contact Forms 6K+ · 3.5★ (171) wp.org #20 ↓1 7 too low 14 Modal Window – create popup modal window 10K+ · 3.8★ (36) wp.org #14 15 Solid Testimonials – Testimonial Slider, Video Testimonials & Customer Reviews 1K+ · 4.3★ (35) wp.org #19 ↑1 4 too low 16 MakeITeasy Back To Top 2K+ · 5.0★ (2) wp.org #4 12 too high 17 Captcha by BestWebSoft – Advanced Spam Protection, Math & OCR-Friendly Captcha for Site Forms 10K+ · 4.1★ (21) wp.org #18 1 too low 18 Benchmark Email Lite 1K+ · 4.0★ (3) wp.org #6 12 too high 19 Block for Apple Maps 1K+ · 5.0★ (2) wp.org #9 10 too high 20 Add Tiktok Pixel for Tiktok ads (+Woocommerce) 2K+ · 3.0★ (11) wp.org #21 1 too low 21 Easy Secure Login – Google One Tap & Sign-In 60+ · 5.0★ (1) wp.org #7 ↑1 14 too high 22 Dante AI Echo — · 0.0★ (0) wp.org #12 10 too high 23 Berq Used CSS – Remove Unused CSS Automatically 70+ · 5.0★ (2) wp.org #23 24 PushAI – Self-Hosted Web Push Notifications 100+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.