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wp.org search vs our merit ranking: “facebook connect”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “facebook connect”, we and wp.org disagree on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites shows at wp.org #12 but places #18 on merit, a gap of 6 places. Its 700K+ installs carry it up the search order; its 5.0★ average from 71 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #2 1 too low 2 WooCommerce 7M+ · 4.5★ (4833) wp.org #3 1 too low 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 1 too low 4 Meta for WooCommerce 400K+ · 2.1★ (481) wp.org #1 3 too high 5 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #5 ↑1 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #7 ↓1 1 too low 7 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #8 1 too low 8 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #6 ↑3 2 too high 9 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #10 1 too low 10 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #9 1 too high 11 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #14 3 too low 12 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #11 ↑2 1 too high 13 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #18 5 too low 14 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #19 ↓3 5 too low 15 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #17 ↑6 2 too low 16 WP Review Slider 6K+ · 4.8★ (181) wp.org #15 1 too high 17 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #23 ↑1 6 too low 18 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #12 6 too high 19 Connect Polylang for Elementor 100K+ · 4.8★ (51) wp.org #13 ↓2 6 too high 20 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #21 1 too low 21 Widgets for Reviews & Recommendations 8K+ · 4.6★ (98) wp.org #20 ↑1 1 too high 22 Genial Comments 4K+ · 4.8★ (20) wp.org #16 6 too high 23 XT Event Widget for Social Events 800+ · 4.5★ (15) wp.org #24 1 too low 24 Lime Connect (formerly Userlike) – WordPress Live Chat plugin 800+ · 4.0★ (4) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.