Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “failed”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “failed”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Spark GF Failed Submissions shows at wp.org #6 but places #23 on merit, a gap of 17 places. Its 70+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #11 on merit, 4.8★ from 3221 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #2 3 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #3 4 Loginizer 1M+ · 4.8★ (1033) wp.org #4 ↑4 5 Limit Login Attempts Security – Brute Force Protection, 2FA, Firewall & Login Security 1M+ · 4.8★ (1489) wp.org #5 ↓1 6 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #7 ↓1 1 too low 7 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #12 ↓2 5 too low 8 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #10 ↓1 2 too low 9 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #11 ↑1 2 too low 10 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #13 ↓2 3 too low 11 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #18 ↑1 7 too low 12 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #14 2 too low 13 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #15 ↑1 2 too low 14 Login Lockdown & Protection 100K+ · 4.3★ (61) wp.org #8 ↓1 6 too high 15 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #9 ↑6 6 too high 16 Mail logging & Catcher 20K+ · 4.9★ (108) wp.org #17 ↑1 1 too low 17 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #19 ↑1 2 too low 18 WP Activity Log 300K+ · 4.7★ (490) wp.org #23 ↓10 5 too low 19 Security Ninja – WordPress Security & Firewall 7K+ · 4.7★ (101) wp.org #22 3 too low 20 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #24 ↓3 4 too low 21 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #20 1 too high 22 SiteGuard WP Plugin 600K+ · 4.3★ (15) wp.org #16 ↑1 6 too high 23 Spark GF Failed Submissions 70+ · 4.0★ (1) wp.org #6 ↓1 17 too high 24 GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) wp.org #21 ↑2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.