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wp.org search vs our merit ranking: “favorite articles”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “favorite articles”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Helpful – Article Feedback Plugin shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 600+ installs carry it up the search order; its 4.4★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #2 ↑1 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 1 too low 4 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #6 2 too low 5 CBX Bookmark & Favorite 1K+ · 4.6★ (49) wp.org #3 ↓1 2 too high 6 Translate WordPress with Weglot 2.0 – Multilingual AI Translation 50K+ · 4.8★ (1940) wp.org #9 3 too low 7 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #7 8 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (200) wp.org #8 9 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #11 2 too low 10 WS Form LITE – Drag & Drop Contact Form Builder 10K+ · 5.0★ (322) wp.org #12 2 too low 11 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #14 ↑7 3 too low 12 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #13 1 too low 13 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #15 ↓1 2 too low 14 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #17 ↓1 3 too low 15 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #10 5 too high 16 WPeMatico RSS Feed Fetcher 10K+ · 4.8★ (514) wp.org #18 ↓1 2 too low 17 WCFM – Frontend Manager for WooCommerce 20K+ · 4.5★ (286) wp.org #20 ↓2 3 too low 18 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #21 ↑3 3 too low 19 Helpful – Article Feedback Plugin 600+ · 4.4★ (8) wp.org #5 14 too high 20 ShayanWeb Admin FontChanger | افزونه‌ی تغییر فونت پیشخوان وردپرس شایان وب 1K+ · 5.0★ (11) wp.org #16 ↓1 4 too high 21 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #19 2 too high 22 Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) wp.org #23 1 too low 23 Fancy Post Grid – Ultimate Post Grid Builder 300+ · 5.0★ (2) wp.org #24 ↓2 1 too low 24 Icon Box Block – Insert your favorite icon with customization and design 600+ · 0.0★ (0) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.