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wp.org search vs our merit ranking: “fbclid”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “fbclid”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Smart Admin Assistant shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 200+ installs carry it up the search order; its 3.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #1 ↑2 2 HandL UTM Grabber / Tracker 10K+ · 4.8★ (146) wp.org #2 ↓1 3 E Easy UTM tracking with contact form 7 2K+ · 4.5★ (8) wp.org #3 ↓1 4 Remove Social ID for WP 100+ · 4.3★ (6) wp.org #5 1 too low 5 WP Performance 200+ · 4.9★ (28) wp.org #10 5 too low 6 Connect CF7 to HubSpot – Contact Form 7 CRM Integration 300+ · 5.0★ (3) wp.org #4 2 too high 7 UTM Event Tracker and Analytics, UTM Grabber 800+ · 5.0★ (6) wp.org #7 8 Traffic Monitor 900+ · 5.0★ (3) wp.org #6 2 too high 9 LeadSource – UTM Tracking & Lead Source Attribution for Forms 100+ · 5.0★ (2) wp.org #9 10 Sign Customiser for WooCommerce – Custom Sign Designer & Live Pricing 30+ · 5.0★ (3) wp.org #12 2 too low 11 Rank Authority — AI SEO & GEO on Autopilot 50+ · 5.0★ (3) wp.org #19 ↓1 8 too low 12 CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 100+ · 5.0★ (2) wp.org #15 ↓1 3 too low 13 Body Class By URL Parameter 50+ · 5.0★ (1) wp.org #8 5 too high 14 Noindex Parameters 60+ · 5.0★ (1) wp.org #11 3 too high 15 SheetLink Forms for Google Sheets and Excel 100+ · 5.0★ (1) wp.org #13 ↓1 2 too high 16 WPRobo Checkout URL Bridge for Meta Shops 30+ · 0.0★ (0) wp.org #18 ↓1 2 too low 17 UTM Tracker for Gravity Forms 100+ · 5.0★ (1) wp.org #14 ↓1 3 too high 18 Capybara SEO Lead Source Tracker 10+ · 0.0★ (0) wp.org #21 ↓1 3 too low 19 Spin Wheel 400+ · 0.0★ (0) wp.org #24 ↓2 5 too low 20 Universal WP Lead Tracking 100+ · 5.0★ (1) wp.org #20 ↓1 21 LNDLE Speed – Page Cache, WebP, Lazy Load & Performance 10+ · 5.0★ (1) wp.org #22 1 too low 22 ClickTrail – UTM, Click ID & Ad Tracking (with Consent) 10+ · 5.0★ (1) wp.org #23 ↓2 1 too low 23 UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics 100+ · 5.0★ (1) wp.org #17 ↓1 6 too high 24 Smart Admin Assistant 200+ · 3.3★ (3) wp.org #16 ↓1 8 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.