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wp.org search vs our merit ranking: “feed export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “feed export”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Export – User Export Add-On shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 6K+ installs carry it up the search order; its 3.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Custom Twitter Feeds – A Tweets Widget or X Feed Widget places #12 on merit, 4.8★ from 401 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #1 2 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #2 3 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #3 4 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #4 5 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #5 6 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #6 7 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (256) wp.org #7 ↑5 8 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #8 ↓1 9 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #11 ↓1 2 too low 10 Comments Import & Export 2K+ · 4.9★ (68) wp.org #12 ↓1 2 too low 11 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #18 7 too low 12 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #20 ↑1 8 too low 13 WPeMatico RSS Feed Fetcher 10K+ · 4.8★ (514) wp.org #23 10 too low 14 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #9 ↓1 5 too high 15 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #22 ↓3 7 too low 16 WPMR Google Feed Manager for WooCommerce – Sell on Google Merchant Center & Shopping 10K+ · 4.5★ (127) wp.org #16 17 Polylang 900K+ · 4.7★ (3004) wp.org #24 7 too low 18 Reviews Feed – Add Testimonials and Customer Reviews From Google Reviews, Yelp, TripAdvisor, and More 100K+ · 4.3★ (36) wp.org #10 ↓1 8 too high 19 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #21 ↑1 2 too low 20 WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More 2K+ · 4.8★ (27) wp.org #17 3 too high 21 Houzez Property Feed 1K+ · 4.7★ (11) wp.org #15 6 too high 22 WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) wp.org #14 ↓1 8 too high 23 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #19 ↑1 4 too high 24 WP All Export – User Export Add-On 6K+ · 3.6★ (7) wp.org #13 ↑1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.