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wp.org search vs our merit ranking: “fitness quotes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “fitness quotes”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #8 on merit, 5.0★ from 1,028 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #1 2 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #3 wp.org ranks it 1 place below merit 3 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #4 wp.org ranks it 1 place below merit 4 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,389) wp.org #6 wp.org ranks it 2 places below merit 5 Gym Builder – Class Timetable & Booking for Gyms, Fitness & Yoga Studios 100+ · 5.0★ (11) wp.org #2 wp.org ranks it 3 places above merit 6 Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms 20K+ · 4.4★ (433) wp.org #8 wp.org ranks it 2 places below merit 7 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #10 ↑4 wp.org ranks it 3 places below merit 8 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1,028) wp.org #18 wp.org ranks it 10 places below merit 9 Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ · 4.7★ (115) wp.org #11 ↓1 wp.org ranks it 2 places below merit 10 LightPress Lightbox 40K+ · 4.6★ (72) wp.org #14 ↓1 wp.org ranks it 4 places below merit 11 F FeedWordPress 8K+ · 4.2★ (61) wp.org #12 ↓1 wp.org ranks it 1 place below merit 12 W WP-dTree 2K+ · 4.8★ (25) wp.org #13 ↓1 wp.org ranks it 1 place below merit 13 Cooked – Recipe Management 3K+ · 3.9★ (90) wp.org #15 wp.org ranks it 2 places below merit 14 Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ · 4.6★ (67) wp.org #22 wp.org ranks it 8 places below merit 15 teachPress 2K+ · 4.8★ (25) wp.org #16 wp.org ranks it 1 place below merit 16 Zigaform – Price Calculator & Cost Estimation Form Builder Lite 100+ · 4.6★ (23) wp.org #19 wp.org ranks it 3 places below merit 17 Rixden Quote Builder 10+ · 5.0★ (2) wp.org #7 wp.org ranks it 10 places above merit 18 WPZOOM Addons for Elementor – Starter Templates & Widgets 20K+ · 5.0★ (2) wp.org #9 wp.org ranks it 9 places above merit 19 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #5 wp.org ranks it 14 places above merit 20 AI Auto Post & Image Generator 200+ · 4.8★ (4) wp.org #24 ↓1 wp.org ranks it 4 places below merit 21 GS Coach – Coach Profiles & Coach Directory for Coaches, Trainers and Consultants 10+ · 5.0★ (2) wp.org #23 ↑1 wp.org ranks it 2 places below merit 22 Obydullah Fitness Content Manager — · 0.0★ (0) wp.org #17 wp.org ranks it 5 places above merit 23 Gutena Video Lightbox 1K+ · 0.0★ (0) wp.org #20 wp.org ranks it 3 places above merit 24 Appointly 100+ · 0.0★ (0) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.