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wp.org search vs our merit ranking: “five stars”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “five stars”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Five-Star Ratings Shortcode shows at wp.org #3 but places #20 on merit, a gap of 17 places. Its 500+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rich Showcase for Google Reviews places #8 on merit, 4.9★ from 1624 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Five Star Restaurant Reservations – WordPress Booking Plugin 10K+ · 4.7★ (211) wp.org #1 ↑3 2 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #2 ↓1 3 Five Star Restaurant Menu and Food Ordering 5K+ · 4.6★ (107) wp.org #4 ↑1 1 too low 4 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #7 ↑2 3 too low 5 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #6 ↑1 1 too low 6 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #9 ↑1 3 too low 7 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #8 1 too low 8 Rich Showcase for Google Reviews 100K+ · 4.9★ (1624) wp.org #13 ↑4 5 too low 9 BlogVault Backup & Staging 80K+ · 4.6★ (332) wp.org #10 ↑1 1 too low 10 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #14 4 too low 11 Five Star Restaurant Reviews 400+ · 4.9★ (14) wp.org #5 ↑1 6 too high 12 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #11 ↑1 1 too high 13 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #12 ↑1 1 too high 14 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #19 ↑2 5 too low 15 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #20 5 too low 16 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #23 7 too low 17 Auto-Install Free SSL – Generate & Install Free SSL Certificates 8K+ · 4.9★ (405) wp.org #21 ↓1 4 too low 18 Like Button Rating ♥ LikeBtn 3K+ · 4.4★ (273) wp.org #17 ↑1 1 too high 19 Featured Images in RSS for Mailchimp & More 20K+ · 4.3★ (113) wp.org #15 4 too high 20 Five-Star Ratings Shortcode 500+ · 4.2★ (5) wp.org #3 17 too high 21 Stock Manager for WooCommerce 20K+ · 4.2★ (130) wp.org #16 5 too high 22 Search & Replace Everything – Quick and Easy Way to Find and Replace Text, Links 20K+ · 4.7★ (26) wp.org #18 ↑1 4 too high 23 White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ · 5.0★ (21) wp.org #24 ↓1 1 too low 24 Linguator – AI Auto Translate & Create Multilingual Sites 3K+ · 4.6★ (20) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.