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wp.org search vs our merit ranking: “half width sidebar”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “half width sidebar”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Survey Form Block shows at wp.org #3 but places #20 on merit, a gap of 17 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Document Embedder – let visitors read files without downloading 9K+ · 4.9★ (120) wp.org #2 ↑1 1 too low 2 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #1 1 too high 3 Visual Composer Website Builder 30K+ · 4.6★ (220) wp.org #5 ↑2 2 too low 4 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #6 2 too low 5 Maps Widget for Google Maps 20K+ · 4.6★ (512) wp.org #7 ↑2 2 too low 6 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #9 ↓1 3 too low 7 Social LikeBox & Feed 10K+ · 3.3★ (47) wp.org #4 3 too high 8 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #8 ↑2 9 Forms for Mailchimp by Optin Cat – Grow Your MailChimp List 2K+ · 4.4★ (77) wp.org #11 ↑2 2 too low 10 Listdom: AI-powered Business Directory with Classifieds Ads Listings 1K+ · 4.9★ (60) wp.org #13 ↑2 3 too low 11 Travelly – Tour & Travel Booking Manager for WooCommerce 1K+ · 4.8★ (45) wp.org #12 ↑2 1 too low 12 Shop Page WP 2K+ · 5.0★ (22) wp.org #10 ↑2 2 too high 13 Custom Contact Forms 6K+ · 3.5★ (171) wp.org #16 ↑1 3 too low 14 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #21 7 too low 15 Cooked – Recipe Management 3K+ · 3.9★ (90) wp.org #18 3 too low 16 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #17 ↑2 1 too low 17 WP Calorie Calculator 900+ · 4.6★ (11) wp.org #14 ↑2 3 too high 18 Flipbook PDF Viewer & Embedder 300+ · 5.0★ (6) wp.org #15 ↓4 3 too high 19 GetResponse Forms by Optin Cat 1K+ · 4.9★ (9) wp.org #22 3 too low 20 Survey Form Block 500+ · 5.0★ (1) wp.org #3 ↑2 17 too high 21 TraveledMap Trip itinerary: Embedded map 80+ · 5.0★ (4) wp.org #19 ↓1 2 too high 22 Campaign Monitor Forms by Optin Cat 200+ · 3.9★ (7) wp.org #24 ↓1 2 too low 23 Instant Search – Turn Search Into Sales 60+ · 5.0★ (2) wp.org #20 3 too high 24 Roadmap and Feedback Plugin for WordPress – SimpleBoards 40+ · 5.0★ (1) wp.org #23 ↑1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.