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wp.org search vs our merit ranking: “hands free text”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hands free text”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Marquee Running Text shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 5K+ installs carry it up the search order; its 4.6★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #7 on merit, 4.8★ from 8,716 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Auto-Install Free SSL – Generate & Install Free SSL Certificates 8K+ · 4.9★ (405) wp.org #2 wp.org ranks it 1 place below merit 2 Web Directory plugin Free – AI powered 300+ · 4.1★ (20) wp.org #1 wp.org ranks it 1 place above merit 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #6 ↓1 wp.org ranks it 3 places below merit 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #8 wp.org ranks it 4 places below merit 5 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 4K+ · 5.0★ (24) wp.org #5 ↑1 6 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #15 wp.org ranks it 9 places below merit 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #18 ↓2 wp.org ranks it 11 places below merit 8 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #11 wp.org ranks it 3 places below merit 9 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (413) wp.org #13 ↓1 wp.org ranks it 4 places below merit 10 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #17 ↓3 wp.org ranks it 7 places below merit 11 Animated Text Block – Add Typing and Looping Text Effects 4K+ · 4.8★ (5) wp.org #3 wp.org ranks it 8 places above merit 12 AI Alt Text Generator 2K+ · 4.9★ (7) wp.org #4 wp.org ranks it 8 places above merit 13 Link Whisper Free 30K+ · 4.2★ (151) wp.org #12 ↑1 wp.org ranks it 1 place above merit 14 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #20 ↓2 wp.org ranks it 6 places below merit 15 WP Store Locator 40K+ · 4.8★ (312) wp.org #22 ↓3 wp.org ranks it 7 places below merit 16 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #23 ↓3 wp.org ranks it 7 places below merit 17 Funnelforms Free – Multi Step Form, Contact Form & Lead Funnel Builder 1K+ · 4.8★ (32) wp.org #14 wp.org ranks it 3 places above merit 18 Text: AI chatbot, live chat & ticketing for customer service 100+ · 5.0★ (15) wp.org #16 ↓1 wp.org ranks it 2 places above merit 19 Text to Speech – TTSWP 200+ · 5.0★ (6) wp.org #10 wp.org ranks it 9 places above merit 20 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #24 ↓3 wp.org ranks it 4 places below merit 21 Marquee Running Text 5K+ · 4.6★ (5) wp.org #7 wp.org ranks it 14 places above merit 22 Text Typing – grab attention with animated typing headlines 3K+ · 3.8★ (6) wp.org #9 wp.org ranks it 13 places above merit 23 Cowboy MCP – Free MCP Server with Undo for Claude & ChatGPT 2K+ · 5.0★ (6) wp.org #21 ↑2 wp.org ranks it 2 places above merit 24 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #19 ↓2 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.