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wp.org search vs our merit ranking: “hide duplicate first image”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hide duplicate first image”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Hide Post — Hide Posts, Pages, Custom Post Types, and Control Products Visibility for WooCommerce shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups places #9 on merit, 4.8★ from 2471 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #2 1 too low 2 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #3 1 too low 3 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #4 1 too low 4 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #5 1 too low 5 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #1 4 too high 6 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 1 too low 7 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #8 1 too low 8 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #11 3 too low 9 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2471) wp.org #16 7 too low 10 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #13 3 too low 11 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #6 5 too high 12 Simple Image Sizes 60K+ · 4.6★ (91) wp.org #9 3 too high 13 Rich Showcase for Google Reviews 100K+ · 4.9★ (1625) wp.org #20 7 too low 14 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (318) wp.org #18 4 too low 15 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #19 4 too low 16 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #23 7 too low 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #15 2 too high 18 Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ · 3.9★ (95) wp.org #14 4 too high 19 TP Product Image Flipper for WooCommerce 9K+ · 4.7★ (24) wp.org #12 7 too high 20 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #24 4 too low 21 WP Hide Post — Hide Posts, Pages, Custom Post Types, and Control Products Visibility for WooCommerce 3K+ · 5.0★ (5) wp.org #10 11 too high 22 Share This Image 1K+ · 4.1★ (22) wp.org #22 23 Image Gallery Block – Showcase Photos in Stunning Responsive Grids 2K+ · 5.0★ (2) wp.org #21 2 too high 24 CodingBunny Image Optimizer 600+ · 5.0★ (1) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.