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wp.org search vs our merit ranking: “homepage builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “homepage builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Lead Form Builder & Contact Form shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 8K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider places #12 on merit, 4.6★ from 743 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #1 2 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #3 1 too low 3 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #4 1 too low 4 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #5 1 too low 5 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #2 3 too high 6 PowerPack Lite for Beaver Builder 6K+ · 5.0★ (243) wp.org #7 1 too low 7 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #9 2 too low 8 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #10 ↑3 2 too low 9 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #12 ↓1 3 too low 10 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #13 ↓1 3 too low 11 Product Table & List Builder for WooCommerce 10K+ · 4.9★ (254) wp.org #15 4 too low 12 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #17 ↑4 5 too low 13 Kubio AI Page Builder 80K+ · 4.4★ (79) wp.org #11 ↓1 2 too high 14 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #20 ↑2 6 too low 15 Page scroll to id 100K+ · 4.9★ (225) wp.org #23 ↑1 8 too low 16 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #21 5 too low 17 Custom Product Tabs for WooCommerce & WordPress Tabs Builder – Smart Tabs 10K+ · 4.9★ (134) wp.org #24 ↓6 7 too low 18 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #6 12 too high 19 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #19 ↑1 20 Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) wp.org #16 ↑1 4 too high 21 Lead Form Builder & Contact Form 8K+ · 4.3★ (6) wp.org #8 13 too high 22 AI Builder – Generate pages, blocks, images & translate with AI 500+ · 3.7★ (6) wp.org #14 8 too high 23 Hugecoder Popup Builder 40+ · 5.0★ (2) wp.org #22 ↑1 1 too high 24 Antimanual Builder – Truly AI Powered Visual Page Builder 60+ · 5.0★ (1) wp.org #18 ↑1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.