wp.org search vs our merit ranking: “hubspot forms”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “hubspot forms”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Connect CF7 to HubSpot – Contact Form 7 CRM Integration shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 300+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More places #9 on merit, 4.9★ from 973 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #1 2 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #2 3 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #3 4 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #4 ↑1 5 
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207)
wp.org #6 ↓2 1 too low 6 
Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221)
wp.org #11 5 too low 7 
Integration for HubSpot and Contact Form 7, WPForms, Elementor, Ninja Forms 5K+ · 4.9★ (53)
wp.org #5 ↑1 2 too high 8 
Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) heavy footprint
wp.org #8 ↑1 9 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973)
wp.org #19 10 too low 10 
Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388)
wp.org #18 ↓2 8 too low 11 
MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) throws errorsnot PHP-current
wp.org #9 ↓1 2 too high 12 
Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667)
wp.org #16 ↑2 4 too low 13 
Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (259)
wp.org #20 ↑3 7 too low 14 
Redirection for Contact Form 7 200K+ · 4.7★ (275) throws errorsnot PHP-current
wp.org #12 ↑1 2 too high 15 
SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102)
wp.org #15 ↓3 16 
Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50)
wp.org #14 ↑1 2 too high 17 
WP Gravity Forms HubSpot 600+ · 4.8★ (12) thin reviews
wp.org #7 10 too high 18 
Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91)
wp.org #22 ↓1 4 too low 19 
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) throws errorsnot PHP-current
wp.org #21 ↓1 2 too low 20 
MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics 6K+ · 3.8★ (55)
wp.org #13 ↑1 7 too high 21 
Subscribe Forms – Beautiful Email Forms, Embedded Newsletter Forms & MailChimp Form 2K+ · 4.7★ (60)
wp.org #24 3 too low 22 
CRM Perks Forms – WordPress Form Builder 1K+ · 4.8★ (32)
wp.org #23 ↓1 1 too low 23 Connect CF7 to HubSpot – Contact Form 7 CRM Integration 300+ · 5.0★ (3) thin reviews
wp.org #10 13 too high 24 
Integration for HubSpot and WooCommerce 100+ · 5.0★ (4) thin reviews
wp.org #17 7 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.