wp.org search vs our merit ranking: “import all users fields”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “import all users fields”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WP All Import – Import Add-On for ACF shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 50K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More places #10 on merit, 4.9★ from 973 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.
How this rank is calculated
Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.
A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.
A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.
Hover a row to see the main reason for its position.
All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720)
wp.org #1 ↑4 2 
Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1,440)
wp.org #2 ↑2 3 
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233)
wp.org #3 ↓2 4 
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1,966)
wp.org #5 ↓2 wp.org ranks it 1 place below merit 5 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #4 ↓2 wp.org ranks it 1 place above merit 6 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147)
wp.org #6 ↑1 7 
Export and Import Users and Customers 50K+ · 4.8★ (442)
wp.org #9 ↓3 wp.org ranks it 2 places below merit 8 
User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738)
wp.org #11 ↑3 wp.org ranks it 3 places below merit 9 
Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1,281)
wp.org #14 ↓2 wp.org ranks it 5 places below merit 10 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973)
wp.org #18 wp.org ranks it 8 places below merit 11 
Import Users from CSV 10K+ · 4.1★ (44)
wp.org #8 ↑1 wp.org ranks it 3 places above merit 12 
WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276)
wp.org #17 ↓1 wp.org ranks it 5 places below merit 13 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337)
wp.org #23 ↓3 wp.org ranks it 10 places below merit 14 
Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296)
wp.org #22 ↓7 wp.org ranks it 8 places below merit 15 
Secure Custom Fields 100K+ · 4.8★ (69)
wp.org #16 ↑8 wp.org ranks it 1 place below merit 16 
One Click Demo Import 1M+ · 4.3★ (79) host-installed base
wp.org #10 wp.org ranks it 6 places above merit 17 
Table Field Add-on for ACF and SCF 50K+ · 4.9★ (60)
wp.org #19 ↓2 wp.org ranks it 2 places below merit 18 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) thin reviews
wp.org #7 ↑1 wp.org ranks it 11 places above merit 19 
WP All Import – Import SEO Settings for Rank Math SEO 6K+ · 4.5★ (4) thin reviews
wp.org #12 ↓1 wp.org ranks it 7 places above merit 20 
WP All Import – Import SEO Settings for All In One SEO 1K+ · 5.0★ (2) thin reviews
wp.org #13 wp.org ranks it 7 places above merit 21 
WP All Import – Job Listing Import for WP Job Manager 2K+ · 5.0★ (2) thin reviews
wp.org #15 ↑4 wp.org ranks it 6 places above merit 22 
WP All Export – User Export Add-On 7K+ · 3.6★ (7) thin reviews
wp.org #21 ↑1 wp.org ranks it 1 place above merit 23 
WP All Import – Import SEO Settings for Yoast SEO 20K+ · 2.8★ (11) thin reviews
wp.org #20 ↓2 wp.org ranks it 3 places above merit 24 
Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) thin reviews
wp.org #24 ↓3 Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.