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wp.org search vs our merit ranking: “import export custom post type”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import export custom post type”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Post Type Maker shows at wp.org #10 but places #19 on merit, a gap of 9 places. Its 6K+ installs carry it up the search order; its 4.7★ average from 18 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #9 on merit, 4.8★ from 27820 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #1 ↑3 2 Import and export users and customers 70K+ · 4.7★ (259) wp.org #2 ↓1 3 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #3 ↓1 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #7 3 too low 5 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #6 1 too low 6 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #9 3 too low 7 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #8 ↓5 1 too low 8 WP Import Export Lite 40K+ · 4.0★ (113) wp.org #5 ↑5 3 too high 9 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #13 ↑2 4 too low 10 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #11 1 too low 11 MB Custom Post Types & Custom Taxonomies 10K+ · 4.7★ (13) wp.org #4 ↑1 7 too high 12 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1919) wp.org #15 ↑3 3 too low 13 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #18 ↓4 5 too low 14 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #20 ↓3 6 too low 15 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #16 ↓3 1 too low 16 Post Views Counter 100K+ · 4.9★ (1238) wp.org #22 6 too low 17 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1527) wp.org #24 ↓4 7 too low 18 Code Snippets 1M+ · 4.7★ (510) wp.org #17 ↓9 1 too high 19 Custom Post Type Maker 6K+ · 4.7★ (18) wp.org #10 9 too high 20 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #23 3 too low 21 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #12 9 too high 22 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #14 ↑2 8 too high 23 Post Type Transfer 2K+ · 5.0★ (7) wp.org #19 4 too high 24 Export Single Post Page 3K+ · 4.7★ (3) wp.org #21 ↑1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.