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wp.org search vs our merit ranking: “import intercom”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import intercom”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot shows at wp.org #9 but places #16 on merit, a gap of 7 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #8 on merit, 4.8★ from 1388 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #2 3 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #4 1 too low 4 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #5 1 too low 5 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #7 2 too low 6 Landingi Landing Pages 2K+ · 5.0★ (20) wp.org #3 3 too high 7 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #6 1 too high 8 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #22 ↓1 14 too low 9 Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) wp.org #8 1 too high 10 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 50K+ · 5.0★ (23) wp.org #11 1 too low 11 Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ · 4.8★ (90) wp.org #23 ↓1 12 too low 12 Kansleri Cookie Consent 1K+ · 5.0★ (7) wp.org #13 1 too low 13 Optimazz – Website Optimization and Speedup 30+ · 5.0★ (4) wp.org #17 4 too low 14 AI Workflow Automation 70+ · 4.0★ (4) wp.org #14 15 HelpJet – AI Support Chatbot Trained on Your Website & Docs 100+ · 4.5★ (2) wp.org #12 3 too high 16 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #9 7 too high 17 Syncio — Multistore Product & Inventory Sync For WooCommerce 100+ · 5.0★ (1) wp.org #10 7 too high 18 Automatic Articles Importer — · 0.0★ (0) wp.org #15 3 too high 19 Kookies Consent 20+ · 0.0★ (0) wp.org #19 20 CookieBoss – Cookie Consent & GDPR Compliance 10+ · 0.0★ (0) wp.org #20 21 DigiConsent – Cookie Consent Banner for GDPR, CCPA & ePrivacy Compliance 40+ · 5.0★ (1) wp.org #16 5 too high 22 Send Data from any wp form to Google Sheets, Mailchimp, Notion, Slack & More – EasyLink Automations 10+ · 0.0★ (0) wp.org #21 ↓1 1 too high 23 Tranzly™ – AI Translation & Multilingual 7K+ · 5.0★ (1) wp.org #18 5 too high 24 Ensoras: AI Customer Support & Live Chat Helpdesk for WooCommerce — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.