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wp.org search vs our merit ranking: “improve performance”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “improve performance”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Swap Google Fonts Display: Improve Font Rendering & Performance shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 10K+ installs carry it up the search order; its 4.4★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Fastest Cache – WordPress Cache Plugin places #12 on merit, 4.9★ from 4228 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #1 2 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #4 2 too low 3 Performance Lab 100K+ · 4.3★ (51) wp.org #2 1 too high 4 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #3 1 too high 5 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #7 2 too low 6 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1488) wp.org #8 2 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #5 2 too high 8 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #11 3 too low 9 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #9 10 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #13 ↑1 3 too low 11 WP Performance Score Booster – Optimize Speed, Enable Cache & Page Preload 10K+ · 4.6★ (339) wp.org #12 1 too low 12 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #19 ↑2 7 too low 13 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #18 ↑1 5 too low 14 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (517) wp.org #20 ↑3 6 too low 15 D Disable Emojis (GDPR friendly) 60K+ · 5.0★ (108) wp.org #17 ↑1 2 too low 16 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #6 10 too high 17 Dark Mode – Improve Accessibility with AI Powered Dark Theme 20K+ · 4.5★ (391) wp.org #21 ↑1 4 too low 18 Relevanssi – A Better Search 100K+ · 4.8★ (406) wp.org #23 5 too low 19 Flying Scripts: Delay JavaScript to Improve Site Speed & Performance 30K+ · 5.0★ (38) wp.org #14 ↓1 5 too high 20 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #24 4 too low 21 Swap Google Fonts Display: Improve Font Rendering & Performance 10K+ · 4.4★ (13) wp.org #10 11 too high 22 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #22 23 Swift Performance Lite 6K+ · 3.6★ (125) wp.org #15 8 too high 24 Solid Performance – Your No-Code Caching, Performance, & Page Speed Solution 4K+ · 4.3★ (3) wp.org #16 ↑1 8 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.