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← Rankings

wp.org search vs our merit ranking: “insert iframe”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “insert iframe”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

iFrame Block shows at wp.org #3 but places #22 on merit, a gap of 19 places. Its 800+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smash Balloon Social Post Feed – Simple Social Feeds for WordPress places #10 on merit, 4.7★ from 1511 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Advanced iFrame 40K+ · 4.4★ (54) wp.org #1 2 Wp-Insert 9K+ · 4.5★ (142) wp.org #2 3 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #4 1 too low 4 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #5 1 too low 5 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #10 5 too low 6 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #7 1 too low 7 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #12 ↓1 5 too low 8 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #16 8 too low 9 Page scroll to id 100K+ · 4.9★ (225) wp.org #14 5 too low 10 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #20 ↓4 10 too low 11 Get Use APIs – JSON Content Importer 5K+ · 4.9★ (78) wp.org #11 ↓2 12 Social Feed Gallery 80K+ · 4.5★ (303) wp.org #15 3 too low 13 Simple Iframe 6K+ · 4.7★ (17) wp.org #6 7 too high 14 Embed PDF Viewer 20K+ · 4.7★ (19) wp.org #9 ↓1 5 too high 15 3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery 70K+ · 4.8★ (182) wp.org #24 ↓1 9 too low 16 Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ · 3.9★ (95) wp.org #18 ↓4 2 too low 17 Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ · 4.6★ (90) wp.org #23 ↓5 6 too low 18 Wonder Video Embed 4K+ · 5.0★ (5) wp.org #8 10 too high 19 Booking Package 10K+ · 4.0★ (15) wp.org #17 2 too high 20 Modal Window – create popup modal window 10K+ · 3.8★ (36) wp.org #22 ↓2 2 too low 21 Popup Box – Easily Create WordPress Popups 6K+ · 5.0★ (11) wp.org #21 ↓4 22 iFrame Block 800+ · 5.0★ (1) wp.org #3 19 too high 23 VK All in One Expansion Unit 100K+ · 4.0★ (7) wp.org #13 ↓1 10 too high 24 Rutube Embed 500+ · 5.0★ (2) wp.org #19 ↓6 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.