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wp.org search vs our merit ranking: “keys”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “keys”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Key Manager – Effortlessly sell license keys, game keys, pin codes, gift cards, and more with WooCommerce shows at wp.org #7 but places #22 on merit, a gap of 15 places. Its 200+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Timeline Widget For Elementor (Elementor Timeline, Vertical & Horizontal Timeline) places #11 on merit, 4.8★ from 248 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 API KEY for Google Maps 30K+ · 4.9★ (55) wp.org #1 2 Ultimate Maps by Supsystic – OpenStreetMap, Leaflet & Mapbox, No API Key 10K+ · 4.6★ (86) wp.org #2 3 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #3 4 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #5 1 too low 5 Rich Showcase for Google Reviews 100K+ · 4.9★ (1623) wp.org #10 ↑1 5 too low 6 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #8 2 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #6 1 too high 8 WP Store Locator 40K+ · 4.8★ (312) wp.org #9 ↓1 1 too low 9 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #11 ↓2 2 too low 10 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #15 ↓1 5 too low 11 Timeline Widget For Elementor (Elementor Timeline, Vertical & Horizontal Timeline) 70K+ · 4.8★ (248) wp.org #22 ↓1 11 too low 12 Spam Protection | Maspik 30K+ · 4.7★ (87) wp.org #18 ↓2 6 too low 13 MapPress – Google Maps, OpenStreetMap & Leaflet 30K+ · 4.7★ (147) wp.org #24 ↓1 11 too low 14 Salt Shaker 7K+ · 4.7★ (27) wp.org #12 ↓2 2 too high 15 MainWP Key Maker 3K+ · 4.2★ (5) wp.org #4 11 too high 16 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #21 ↓2 5 too low 17 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #23 ↓3 6 too low 18 Insights from Google PageSpeed 10K+ · 4.8★ (28) wp.org #13 ↓1 5 too high 19 Index WP MySQL For Speed 50K+ · 4.8★ (99) wp.org #17 ↑1 2 too high 20 Anti-Spam Protection – No API Key, GDPR Friendly 1K+ · 5.0★ (12) wp.org #16 ↓1 4 too high 21 AI 60K+ · 4.2★ (10) wp.org #20 1 too high 22 Key Manager – Effortlessly sell license keys, game keys, pin codes, gift cards, and more with WooCommerce 200+ · 5.0★ (3) wp.org #7 15 too high 23 SheetFusion – Sync Google Sheets Into Tables. No Row Limits, No API Keys. 50+ · 5.0★ (3) wp.org #19 ↓2 4 too high 24 Serial Numbers & License Keys for WooCommerce 20+ · 0.0★ (0) wp.org #14 ↓1 10 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.