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wp.org search vs our merit ranking: “latest news”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “latest news”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Publish To Apple News shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 4K+ installs carry it up the search order; its 3.8★ average from 25 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #8 on merit, 4.8★ from 7,522 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4,625) wp.org #1 2 Latest Post Shortcode 4K+ · 4.8★ (46) wp.org #2 ↑1 3 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #3 ↑2 4 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #7 wp.org ranks it 3 places below merit 5 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #11 wp.org ranks it 6 places below merit 6 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #17 ↑4 wp.org ranks it 11 places below merit 7 T4B News Ticker – Responsive News Scroller, Slider, and Animations 7K+ · 4.5★ (16) wp.org #5 ↑1 wp.org ranks it 2 places above merit 8 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #20 ↓4 wp.org ranks it 12 places below merit 9 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #13 wp.org ranks it 4 places below merit 10 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #18 ↓1 wp.org ranks it 8 places below merit 11 N news ticker benaceur 1K+ · 5.0★ (25) wp.org #10 ↓2 wp.org ranks it 1 place above merit 12 Latest Posts 4K+ · 4.6★ (7) wp.org #4 wp.org ranks it 8 places above merit 13 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #6 ↓4 wp.org ranks it 7 places above merit 14 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #22 wp.org ranks it 8 places below merit 15 N News Ticker for Elementor 2K+ · 4.8★ (40) wp.org #12 wp.org ranks it 3 places above merit 16 New User Approve 20K+ · 4.3★ (131) wp.org #16 ↓1 17 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #23 ↓1 wp.org ranks it 6 places below merit 18 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #8 ↑2 wp.org ranks it 10 places above merit 19 GN Publisher: Google News Compatible RSS Feeds 20K+ · 4.9★ (29) wp.org #19 ↓1 20 Publish To Apple News 4K+ · 3.8★ (25) wp.org #9 wp.org ranks it 11 places above merit 21 WooCommerce PayPal Payments 800K+ · 2.9★ (587) wp.org #15 ↑9 wp.org ranks it 6 places above merit 22 News Ticker Widget for Elementor 4K+ · 4.0★ (5) wp.org #14 wp.org ranks it 8 places above merit 23 OXP Breaking News Ticker 100+ · 5.0★ (3) wp.org #21 ↓1 wp.org ranks it 2 places above merit 24 WP News – WordPress News / Magazine Plugin 300+ · 2.5★ (4) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.