Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “list tags”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “list tags”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Dynamic Tags for Elementor shows at wp.org #14 but places #24 on merit, a gap of 10 places. Its 700+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 P Page-list 30K+ · 4.7★ (89) wp.org #1 2 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #2 3 List category posts 80K+ · 4.7★ (254) wp.org #4 1 too low 4 PublishPress Taxonomies – Tag, Category, and Taxonomy Manager – Autotagger Automatically Add Terms 40K+ · 4.6★ (195) wp.org #5 1 too low 5 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #6 ↓1 1 too low 6 List categories 5K+ · 4.5★ (15) wp.org #3 3 too high 7 VS Event List 8K+ · 4.9★ (82) wp.org #7 ↓1 8 W4 Post List 3K+ · 4.7★ (94) wp.org #8 ↓1 9 The Events Calendar 600K+ · 4.2★ (2462) wp.org #12 3 too low 10 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #9 1 too high 11 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #10 ↓2 1 too high 12 Product Customer List for WooCommerce 9K+ · 4.9★ (75) wp.org #11 ↓2 1 too high 13 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #19 ↑2 6 too low 14 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #24 ↓10 10 too low 15 Meta Tag Manager 70K+ · 4.8★ (84) wp.org #16 ↓4 1 too low 16 Simple Staff List 3K+ · 4.6★ (40) wp.org #13 3 too high 17 PublishPress Tag Groups: Stylish Displays For Your Tags and Categories 3K+ · 4.8★ (58) wp.org #22 ↓3 5 too low 18 JS Archive List 3K+ · 4.8★ (45) wp.org #21 ↓6 3 too low 19 Plugins List 700+ · 5.0★ (12) wp.org #15 ↓5 4 too high 20 List Last Changes 1K+ · 4.8★ (11) wp.org #17 ↓4 3 too high 21 Bulk Edit Categories and Tags – Create Thousands Quickly on the Editor 3K+ · 4.5★ (26) wp.org #23 ↓4 2 too low 22 Dashboard To-Do List 1K+ · 5.0★ (8) wp.org #18 ↓3 4 too high 23 Post List Designer – Category Post, Recent Post, Post List 1K+ · 4.5★ (8) wp.org #20 ↓3 3 too high 24 Dynamic Tags for Elementor 700+ · 5.0★ (3) wp.org #14 ↓3 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.