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wp.org search vs our merit ranking: “love it”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “love it”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Love Me shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 200+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) places #8 on merit, 4.9★ from 8870 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 2 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #3 1 too low 3 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #2 1 too high 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #4 5 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #6 1 too low 6 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #7 ↑1 1 too low 7 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #8 ↓1 1 too low 8 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #13 5 too low 9 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #11 ↑4 2 too low 10 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #9 ↑1 1 too high 11 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #14 3 too low 12 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #12 13 BuddyPress 90K+ · 4.1★ (375) wp.org #10 ↓1 3 too high 14 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #15 ↑1 1 too low 15 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #16 ↓5 1 too low 16 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #19 ↑1 3 too low 17 Under Construction 600K+ · 4.8★ (1285) wp.org #21 ↑2 4 too low 18 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #20 ↓1 2 too low 19 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #23 ↑1 4 too low 20 WP ULike – Like Buttons, Voting & Engagement Analytics 60K+ · 4.8★ (283) wp.org #22 ↓1 2 too low 21 Meow Lightbox 10K+ · 4.9★ (190) wp.org #24 3 too low 22 Love Me 200+ · 5.0★ (5) wp.org #5 17 too high 23 Breeze Cache 300K+ · 3.6★ (133) wp.org #18 5 too high 24 Love Button 50+ · 4.0★ (6) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.