Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “ma”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ma”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MAS Static Content shows at wp.org #2 but places #14 on merit, a gap of 12 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPGlobus places #6 on merit, 4.5★ from 228 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #1 ↑1 2 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #6 ↓2 wp.org ranks it 4 places below merit 3 M MAS Companies For WP Job Manager 1K+ · 4.9★ (8) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Simple Yearly Archive 6K+ · 4.7★ (30) wp.org #8 ↑4 wp.org ranks it 4 places below merit 5 Csomagpontok és Címkék WooCommerce-hez 7K+ · 5.0★ (27) wp.org #10 ↓2 wp.org ranks it 5 places below merit 6 WPGlobus 8K+ · 4.5★ (228) wp.org #22 ↓1 wp.org ranks it 16 places below merit 7 LightPress Lightbox 40K+ · 4.6★ (72) wp.org #20 ↓2 wp.org ranks it 13 places below merit 8 VietQR 4K+ · 5.0★ (4) wp.org #5 wp.org ranks it 3 places above merit 9 Mantenimiento web 20K+ · 5.0★ (5) wp.org #7 ↓1 wp.org ranks it 2 places above merit 10 MAS Videos 1K+ · 3.0★ (7) wp.org #3 wp.org ranks it 7 places above merit 11 W WP-dTree 2K+ · 4.8★ (25) wp.org #19 ↑4 wp.org ranks it 8 places below merit 12 Accesibilidad Web con el Widget de AccedeMe 1K+ · 5.0★ (6) wp.org #9 ↓2 wp.org ranks it 3 places above merit 13 Transbank Webpay 10K+ · 3.6★ (14) wp.org #11 ↓1 wp.org ranks it 2 places above merit 14 MAS Static Content 10K+ · 5.0★ (1) wp.org #2 ↓1 wp.org ranks it 12 places above merit 15 Asesor de Cookies RGPD para normativa europea 20K+ · 3.9★ (59) wp.org #24 ↓2 wp.org ranks it 9 places below merit 16 Protección de datos – RGPD 7K+ · 4.8★ (5) wp.org #13 wp.org ranks it 3 places above merit 17 Bangla Web Fonts 2K+ · 4.8★ (6) wp.org #18 ↓2 wp.org ranks it 1 place below merit 18 Bold pagos en linea 5K+ · 5.0★ (3) wp.org #16 ↑1 wp.org ranks it 2 places above merit 19 Newsletter Subscription Form – User Subscriptions Form, Capture Email 1K+ · 4.3★ (6) wp.org #23 ↓3 wp.org ranks it 4 places below merit 20 payOS 400+ · 5.0★ (2) wp.org #12 ↓3 wp.org ranks it 8 places above merit 21 SePay Gateway 2K+ · 5.0★ (2) wp.org #15 ↓1 wp.org ranks it 6 places above merit 22 MAS Elementor 800+ · 0.0★ (0) wp.org #14 ↓3 wp.org ranks it 8 places above merit 23 Zoho Marketing Automation 1K+ · 0.0★ (0) wp.org #17 ↓2 wp.org ranks it 6 places above merit 24 Casso Flow – Tự động xác nhận thanh toán chuyển khoản ngân hàng 200+ · 5.0★ (1) wp.org #21 ↓2 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.