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wp.org search vs our merit ranking: “making money from your blog”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “making money from your blog”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ko-fi Button shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 5K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF places #11 on merit, 4.5★ from 830 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #1 2 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3,159) wp.org #2 3 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1,488) wp.org #3 4 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #4 5 Quiz Maker by AYS 20K+ · 4.9★ (602) wp.org #7 ↑2 wp.org ranks it 2 places below merit 6 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (595) wp.org #10 ↑1 wp.org ranks it 3 places below merit 8 Shop Page WP 2K+ · 5.0★ (22) wp.org #5 wp.org ranks it 3 places above merit 9 Instapage Plugin 4K+ · 4.8★ (218) wp.org #11 ↑1 wp.org ranks it 2 places below merit 10 Visualizer – Tables & Charts Manager with Built-in AI Generator 20K+ · 4.4★ (226) wp.org #12 ↑2 wp.org ranks it 2 places below merit 11 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #17 wp.org ranks it 6 places below merit 12 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #14 ↓1 wp.org ranks it 2 places below merit 13 Live Composer – Free WordPress Website Builder 10K+ · 4.4★ (212) wp.org #18 wp.org ranks it 5 places below merit 14 Google Authenticator 20K+ · 4.3★ (135) wp.org #16 wp.org ranks it 2 places below merit 15 LifterLMS – WP LMS for eLearning, Online Courses, & Quizzes 10K+ · 4.8★ (393) wp.org #24 ↓14 wp.org ranks it 9 places below merit 16 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #19 ↑2 wp.org ranks it 3 places below merit 17 WPMR Google Feed Manager for WooCommerce – Sell on Google Merchant Center & Shopping 10K+ · 4.5★ (127) wp.org #21 ↑2 wp.org ranks it 4 places below merit 18 Affiliate Super Assistent 1K+ · 4.6★ (36) wp.org #15 wp.org ranks it 3 places above merit 19 ReviewX – Multi-Criteria Reviews for WooCommerce with Google Reviews & Schema 6K+ · 4.5★ (85) wp.org #23 wp.org ranks it 4 places below merit 20 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #20 ↑2 21 RankReady – AI SEO, Schema, llms.txt, AEO and GEO for ChatGPT, Gemini and Perplexity 500+ · 4.8★ (5) wp.org #9 ↓1 wp.org ranks it 12 places above merit 22 Auto Affiliate Links 2K+ · 4.1★ (39) wp.org #22 23 Qi Blocks 60K+ · 5.0★ (5) wp.org #13 ↑6 wp.org ranks it 10 places above merit 24 Ko-fi Button 5K+ · 5.0★ (1) wp.org #6 wp.org ranks it 18 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.