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wp.org search vs our merit ranking: “meta exporter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “meta exporter”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 5K+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPeMatico RSS Feed Fetcher places #7 on merit, 4.8★ from 514 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Store Exporter – Export WooCommerce Products, Orders, Subscriptions, Customers 6K+ · 4.1★ (166) wp.org #1 2 Import and export users and customers 70K+ · 4.7★ (259) wp.org #2 3 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #5 2 too low 4 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #9 5 too low 5 Perfect Brands for WooCommerce 40K+ · 4.7★ (414) wp.org #12 7 too low 6 Export All Posts, Products, Orders & Users | WP Ultimate Exporter | WordPress CSV Export 6K+ · 3.2★ (16) wp.org #3 3 too high 7 WPeMatico RSS Feed Fetcher 10K+ · 4.8★ (514) wp.org #19 12 too low 8 Simple Job Board 10K+ · 4.7★ (133) wp.org #17 9 too low 9 Static Site Exporter 400+ · 3.5★ (12) wp.org #4 5 too high 10 Ultimate Markdown – Markdown Editor, Importer, & Exporter 2K+ · 4.0★ (10) wp.org #7 3 too high 11 AF Companion – Starter Sites, Speed Booster & Growth Suite for Professional Publishing 10K+ · 4.9★ (34) wp.org #22 11 too low 12 Store Toolkit – WooCommerce Extensions, Quick Enhancements & Handy Tools 8K+ · 4.8★ (44) wp.org #24 12 too low 13 Stock Exporter for WooCommerce 1K+ · 4.9★ (7) wp.org #11 2 too high 14 Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #18 4 too low 15 WPCargo Track & Trace 10K+ · 4.0★ (30) wp.org #21 6 too low 16 WP Hotelier 2K+ · 4.7★ (23) wp.org #23 7 too low 17 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #15 2 too high 18 CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 100+ · 5.0★ (2) wp.org #6 12 too high 19 YITH WooCommerce Brands Add-On 8K+ · 4.0★ (7) wp.org #20 1 too low 20 Exporter for Webflow 30+ · 5.0★ (1) wp.org #10 10 too high 21 Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) wp.org #8 13 too high 22 Import WooCommerce Suite for Products, Orders, Coupons, Reviews, and Customers | WP Ultimate CSV Importer 4K+ · 2.3★ (6) wp.org #14 8 too high 23 Tehnika Media Exporter & Cleaner 40+ · 0.0★ (0) wp.org #16 7 too high 24 S Simple Single Post Exporter 20+ · 5.0★ (1) wp.org #13 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.