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wp.org search vs our merit ranking: “microsoft azure storage”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “microsoft azure storage”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

miniOrange Embed Outlook Teams Calendar Events shows at wp.org #11 but places #17 on merit, a gap of 6 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Go Maps – Google Map, OpenStreetMap, Leaflet Map places #8 on merit, 4.8★ from 3056 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #2 1 too low 2 EWWW Image Optimizer 1M+ · 4.8★ (1844) wp.org #3 1 too low 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #4 1 too low 4 Microsoft Azure Storage for WordPress 2K+ · 3.9★ (14) wp.org #1 3 too high 5 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #5 6 Backup Migration 80K+ · 4.9★ (1338) wp.org #8 ↓2 2 too low 7 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #7 8 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3056) wp.org #14 ↓4 6 too low 9 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #9 ↓1 10 miniOrange Embed Files for SharePoint/OneDrive 700+ · 5.0★ (41) wp.org #10 ↓1 11 User Sync for Azure AD / Azure B2C 70+ · 4.5★ (8) wp.org #6 ↑1 5 too high 12 Dynamics 365 Integration 500+ · 4.7★ (13) wp.org #16 ↓1 4 too low 13 ArchiveMaster – Auto Archive and Export Old Orders for WooCommerce 100+ · 5.0★ (4) wp.org #20 ↓4 7 too low 14 DixonSMTP for Outlook & Microsoft 365 40+ · 0.0★ (0) wp.org #12 2 too high 15 SSO for Microsoft Entra 20+ · 0.0★ (0) wp.org #13 ↑8 2 too high 16 SendForce Mail SMTP Relay – SMTP and Email API 20+ · 5.0★ (2) wp.org #22 ↑1 6 too low 17 miniOrange Embed Outlook Teams Calendar Events 300+ · 5.0★ (1) wp.org #11 6 too high 18 TogMeet – Meeting Scheduler for Microsoft Teams 20+ · 0.0★ (0) wp.org #17 1 too high 19 Cache Purge for Azure Front Door 10+ · 0.0★ (0) wp.org #18 1 too high 20 Storage for EDD via OneDrive — · 5.0★ (1) wp.org #15 ↓2 5 too high 21 DiluxOne Offload – Media Storage — · 0.0★ (0) wp.org #23 2 too low 22 Filestack WP Upload 40+ · 0.0★ (0) wp.org #24 2 too low 23 SheetLink Forms for Google Sheets and Excel 100+ · 5.0★ (1) wp.org #19 4 too high 24 BackReload – Backup, Restore & Migration 10+ · 5.0★ (1) wp.org #21 ↑1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.