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wp.org search vs our merit ranking: “migrate from easy testimonials”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “migrate from easy testimonials”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Testimonials Carousel shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 10+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Live Composer – Free WordPress Website Builder places #11 on merit, 4.4★ from 212 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #2 3 Slider by Soliloquy – Responsive Image Slider for WordPress 30K+ · 4.7★ (1,025) wp.org #5 wp.org ranks it 2 places below merit 4 BlogVault Backup & Staging 80K+ · 4.6★ (332) wp.org #4 5 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #6 wp.org ranks it 1 place below merit 6 Twentig Supercharged Block Editor – Blocks, Patterns, Starter Sites, Portfolio 20K+ · 4.9★ (171) wp.org #11 wp.org ranks it 5 places below merit 7 GutenBee – Gutenberg Blocks 6K+ · 4.9★ (18) wp.org #7 8 Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ · 4.5★ (228) wp.org #16 ↓2 wp.org ranks it 8 places below merit 9 Serial Numbers – Ultimate License Manager for Selling, Licensing & Securely Delivering Digital Content with WooCommerce 1K+ · 4.7★ (78) wp.org #17 wp.org ranks it 8 places below merit 10 Photo Gallery by Re Gallery: Responsive Image Gallery with AI SEO 700+ · 5.0★ (22) wp.org #12 ↑4 wp.org ranks it 2 places below merit 11 Live Composer – Free WordPress Website Builder 10K+ · 4.4★ (212) wp.org #23 wp.org ranks it 12 places below merit 12 Genesis Blocks 40K+ · 3.7★ (24) wp.org #9 ↑1 wp.org ranks it 3 places above merit 13 Migrate away from Easy Testimonials 20+ · 5.0★ (2) wp.org #3 ↓1 wp.org ranks it 10 places above merit 14 Master Blocks – Ultimate Blocks for Marketers 100+ · 4.4★ (14) wp.org #13 wp.org ranks it 1 place above merit 15 Hyper PWA – Bringing Modern Progressive Web App Experiences 400+ · 4.7★ (12) wp.org #14 ↑1 wp.org ranks it 1 place above merit 16 Email Tracker 800+ · 4.4★ (21) wp.org #21 wp.org ranks it 5 places below merit 17 bBlocks – Essential Gutenberg Blocks & Patterns Collection 600+ · 5.0★ (8) wp.org #19 ↓1 wp.org ranks it 2 places below merit 18 Product Reviews & Photo Reviews for WooCommerce – Yuko 100+ · 5.0★ (8) wp.org #20 wp.org ranks it 2 places below merit 19 Trustie – Google Reviews, Testimonials & WooCommerce Product Reviews 20+ · 5.0★ (3) wp.org #10 ↑2 wp.org ranks it 9 places above merit 20 Wiremo – Product Reviews for WooCommerce 600+ · 4.2★ (5) wp.org #18 ↑1 wp.org ranks it 2 places above merit 21 Easy Testimonials Carousel 10+ · 0.0★ (0) wp.org #8 ↑1 wp.org ranks it 13 places above merit 22 Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations 3K+ · 5.0★ (1) wp.org #15 ↑8 wp.org ranks it 7 places above merit 23 Hyoka – Product Reviews, Photo Reviews, Customer Reviews & Testimonials for WooCommerce — · 0.0★ (0) wp.org #24 wp.org ranks it 1 place below merit 24 Nasio Blocks 400+ · 5.0★ (1) wp.org #22 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.