wp.org search vs our merit ranking: “mobile link”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “mobile link”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Mobile Contact Line shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Popup Builder – Create highly converting, mobile friendly marketing popups. places #8 on merit, 4.7★ from 2215 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.
Broken Link Checker 500K+ · 3.8★ (605)
wp.org #1 2 
WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256)
wp.org #2 3 
AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319)
wp.org #3 4 
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322)
wp.org #5 1 too low 5 
Link Library 10K+ · 4.7★ (97)
wp.org #4 1 too high 6 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #10 4 too low 7 
Mobile Contact Bar 9K+ · 4.6★ (30)
wp.org #6 1 too high 8 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215)
wp.org #18 10 too low 9 
Visual Link Preview 10K+ · 4.5★ (36)
wp.org #7 2 too high 10 
Photo Gallery by 10Web – Mobile-Friendly Image Gallery 100K+ · 4.5★ (1581)
wp.org #19 ↑1 9 too low 11 
Simple Link Directory – AI Powered 2K+ · 4.8★ (121)
wp.org #12 1 too low 12 
Specific Content For Mobile – Customize the mobile version without redirections 4K+ · 4.8★ (31)
wp.org #9 3 too high 13 
SlickNav Mobile Menu 3K+ · 4.8★ (24) thin reviews
wp.org #8 5 too high 14 
Order On Mobile for WooCommerce 2K+ · 4.9★ (66)
wp.org #13 1 too high 15 
Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576)
wp.org #21 ↑1 6 too low 16 
The Events Calendar 600K+ · 4.2★ (2461)
wp.org #23 7 too low 17 
Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408)
wp.org #22 ↓1 5 too low 18 
Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45)
wp.org #17 1 too high 19 
Mobile Call Now & Map Buttons 4K+ · 4.9★ (18) thin reviews
wp.org #15 4 too high 20 
SMNTCS Custom Logo Link 2K+ · 5.0★ (12) thin reviews
wp.org #20 ↓1 21 Mobile Contact Line 1K+ · 5.0★ (5) thin reviews
wp.org #11 10 too high 22 
UnoDock – Mobile Bottom Navigation 700+ · 5.0★ (4) thin reviews
wp.org #24 2 too low 23 
Mobile Smart App Banner 300+ · 5.0★ (2) thin reviews
wp.org #16 7 too high 24 
Mobile Call Buttons 600+ · 5.0★ (1) thin reviews
wp.org #14 10 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.